Short Sale listing agents hear it all the time...."I need to get...$X" "I can't sell for less than $X....", "That can't be...we invested $X in new...updated....top of the line...." It is our sad and professionally responsible duty to tell them that the numbers don't lie...But but but..."the other agent listed it at..." "The house around the corner is asking...."
Listen listed.....asking ....not sold...and sadly, the off the sold charts price that the "Have To Get" Sellers will not happen for them either. We always say....."If we could list it for more...why wouldn't we want to make more money?" OR ...."If you list it at that price, you are looking for a cash buyer who does not want an appraisal. " 
What a seller wants, needs, wishes is not reality.....not real estate reality in today's market. Many people say that they want you to "tell it like it is"...until you do...the news is not what they had hoped. For now that price is a dream...and homeowners everywhere need to figure out their next best financial step. It can mean a loan modification...it can mean a short sale...it should never mean foreclosure. Getting the financial monkey of a home that has sunk in value through no part of the seller...is a step toward building a better a future. If you or anyone you know is having trouble making mortgage payments due to financial hardship...tell them to click here and call us...no matter where you are in the country, we will find someone to help you through what really is a temporary situation and start building the next successful chapter in your life.
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