One of the things that I hear people in the Real Estate Industry talking about all the time is, how do we get more business? What tools is everyone using to get more business? What markets should we tap into to get more business? Do you get the picture, we want more business. We will search high and low to find to find it. Well may I suggest something, maybe we should start looking under our nose. Some of the best sources of business that I have are the ones that are a normal part of my life, and they do not cost me anything. I am talking about Networking within the people that we are involved with the most. We are going to be involved with them anyway, so why not make them 
aware of what we do. I wish I had a dollar for every time I have heard someone say that someone they knew did business with someone else, because they did not know that they were in the business. What I find amusing is that they get angry with that person, when they should be angry with themselves.
Our best source of business in my opinion is the people we come in contact with on a normal basis. All we have to do is take the time to tell them what we do. I am not saying that we should be doing a hard sell on them, all I am saying is make sure that they know you are in this business. This means all family members, people that are involved in the same organizations that you are, and people that involved in the same things that your kids are. Anybody that you come in contact with on a regular basis should know what you do.
My personal best source of business is the Church I go to (hey, this is Sunday, you know I would get Church in there somehow, and by the way that is a sketch of it in the blog). We are all very close at my Church, it is my extended family. In fact I am closer to a lot of the people at Church than I am with my own brothers and sisters. I don’t force myself on them, but they all know what I do, and as a result they have been my best source of business and referrals. I don’t go to Church for people to give me business, I am there for a far more important thing. But as long as I am there I am going to make sure I know what everyone does for a living, and I am going to make sure that they know what I do for a living. I have never understood why people in sales hesitate to tell people what they do. If you don’t someone else will.
If you don’t go to Church then maybe you should consider starting. If you are not involved in the things your kids are involved in, then you need to be. Not only do they need you to be involved, but you will also profit financially from it. Even if you are there for the wrong reason, you might find that it has the same affect on you as AR does. When you first join AR and start blogging it is about how many points you can get. But before long the points become secondary, and it becomes about the friendships you begin to form, and writing about things that you feel are worth reading. It becomes about quality and not quantity. I believe it is the same way with what ever we truly get involved in. As it becomes more a part of our lives, so does its importance to us.
So instead of spending a lot of time and money looking for gimmicks to get more business learn to use your circle of influence. Church, schools, sports, where you shop, anything and everything that is a part of your life, is your best source of business. Don’t be afraid to tell them. They might even surprise you, they might actually want to know.
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Info about the author:
George Souto is a Loan Officer who can assist you with all your FHA, CHFA, and Conventional mortgage needs in Connecticut. George resides in Middlesex County which includes Middletown, Middlefield, Durham, Cromwell, Portland, Higganum, Haddam, East Haddam, Chester, Deep River, and Essex. George can be contacted at (860) 573-1308 or gsouto@mccuemortgage.com
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