Historically, a boomtown is a community that springs up overnight and often goes from being "Nowhereville" to being prosperous and full of opportunities. Usually a resource like gold, silver, timber, or oil was discovered nearby, or maybe a canal was being built or maybe the railroad was coming to town. This spawned a steady stream of fortune seekers, as well as people looking for work, to swell the population, and while the boom lasted, life was exciting and fast-paced. Some former boomtowns like Denver, San Francisco, and Las Vegas continued to prosper once the initial excitement died down. Others shriveled up and died.
For real estate agents, having a boom of leads is a heady moment that could yield some good business. In time, when the leads may dry up or settle into a long term situation, you are looking to uncover the next "boom." There could be some dry spells (read that "business slump") between such events. Your ideal situation is a consistent flow of leads, a bonanza that will continue to grow your business - so long as there are systems in place to process the leads and add them to a queue for contact at the proper time.
Boomtown ROI is a marketing program that promises both the steady leads and the follow-up tools to help you turn "clicks into closings," whether you are an agent or a broker. Building on the reality that most buyers these days start their search online, Boomtown provides you with a user-friendly site that allows prospects to drill down into neighborhoods they are considering. You can see specifically what the prospects are interested in and be particularly knowledgeable when contacting them. For agents who participate in the Boomtown program, a 2% conversion rate is pretty standard, based on the assumption that of 1,500 "lookers," 10% or 150, might be captured. Of these, 3 sales might result - which works out to a 729% return on investment.
This great system only works if the follow-up systems are in place - the database maintenance, the calling, the email systems. If you are a forward-looking agent, committed to technology, with adequate resources to start up the system, you are an ideal candidate for Boomtown, but how can you get the most out of it? Unprocessed leads are a waste of money.
Here's where Best Agent Business, which provides virtual assistants to top real estate agents, can help maximize your investment in the system. We specialize in lead processing, database management, and calling services. We can prequalify the leads for you so you can dwell on the hottest prospects.
In addition, Best Agent Business can assist you in two other ways. When you are setting up your Boomtown site, we can gather and write up the information about the areas you serve, as well as find appropriate pictures. The 5-10 hours of setup we do for you will enable the Boomtown staff to prepare your new site more quickly.
Once your site is up and running and you are receiving your leads, the site is a source of background information for blog writing - another service we offer. Imagine the local feel your blog about Oklahoma City real estate could have if it included the information that a 3-bedroom house in South Oklahoma City has an average price of $159,813, while buyers can find a newly constructed home in the Wildflower subdivision for only $130,057. These and the other details you provide can set you apart as the local expert that buyers seek.
By working with Best Agent Business, a joint venture partner with Boomtown ROI, you can maximize your investment in the system, develop a long-term solution for lead generation and management, and glean additional marketing benefits.
Best Agent Business will help turn your boom into business. Schedule a needs assessment call with Steve Kantor, to learn how our experienced home-based virtual assistants can help you with your calling, cleanup your database, and assist with other administrative and marketing tasks.
Blog contributed by Carol - Team Leader, Blogging & Social Media - Best Agent Business
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