If You’re Marketing Goes Unnoticed

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Motivational Power Quote

If You're Marketing Goes Unnoticed

"If your advertising goes unnoticed,

everything else is academic."

William Bernbach, advertising executive   


As I see it. . . . . . . .

If you're marketing goes unnoticed . . . .

The purpose of effective marketing is to build brand awareness for you and or your services to a targeted audience. The target audience is your target market of likely people that will use you and or your services.  

Marketing that goes unnoticed has little or no value to you or your business and the money that you're expending for that marketing is being wasted. 

The most effective marketing is directed to a target market that is most likely to use your services or product. Identifying your target market is critical to having an effective and productive marketing program. Know who your likely customers are and what would be the best method to get your message to this group of people.    

When your marketing goes unnoticed it's missing the likely target. The message and the delivery of the message has to be designed to effective reach and create interest within your target market.  

©2010 Lou Ludwig, Sales and Management Consultant Success Coach, Speaker, Trainer and Author



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Wanda Kubat-Nerdin - Wanda Can!
PK Real Estate Utah South - St. George, UT
So Utah Residential, Referral & Relocation REALTOR

Thanks Lou, The best compliment I recently received was...I see you EVERYWHERE! It's w-o-r-k-i-n-g!

Nov 26, 2010 11:30 AM #1
Jack Mossman - The Nines Team at Keller Williams in Stockton
The Nines Team At Keller Williams - Stockton, CA
The Nines Team at Keller Williams in Stockton

Lou - This hits the target on so many levels ... but the one that costs the most is misplaced marketing dollars.  If you're not getting the expected results ... do something else .... BUT be sure that the attempt to find the market contained enough time for it to develop!  Thanks for sharing!

Nov 26, 2010 11:41 AM #2
Richard Iarossi
Coldwell Banker Residential Brokerage - Crofton, MD
Crofton MD Real Estate, Annapolis MD Real Estate


If your marketing isn't being noticed...you're wasting a lot of money.


Nov 26, 2010 12:58 PM #3
Gary L. Waters, Broker Owner, Waters Realty of Brevard, LLC
Waters Realty of Brevard, LLC - Rockledge, FL
... a small office, delivering big service!

Very true...including your blogging efforts. I can certainly say that it is working on AR!

Nov 27, 2010 02:58 AM #4
Chris Smith
Re/Max Chay Realty Inc., Brokerage - New Tecumseth, ON
South Simcoe, Caledon, King, Orangeville Real Esta

Lou, Marketing is definitely one area that we have continually monitor and improve.  What worked a few years ago, might be ineffective today.

Nov 29, 2010 01:23 AM #5
Adrian Willanger
206 909-7536 AdrianWillanger-broker.com - Seattle, WA
Profit from my two decades of experience

Lou~I totally agree knowing your audience is crucial to delivering the right message. Thanks for the post.

Feb 04, 2011 11:16 AM #6
Josh Feinberg
Crestmark Realty Group LLC - Scottsdale, AZ

thanks for the post lou it truly is knowing your audience the market is full of many factions.

May 09, 2011 03:54 AM #7
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Lou Ludwig

Designations Earned CRB, CRS, CIPS, GRI, SRES, TRC
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