Later today I have a call with a prospect I was referred to earlier in the week. I have already blogged about the referral and what I have done to prepare, but I just mentioned my 20 questions. I use these 20 questions as a launching point for getting an honest understanding of what the prospect really wants. I have always known it is all about the client and these twenty questions (which I change for each prospect) is the best way to drill down on what they are looking for. It is not about the price or square footage, it is about their home--where they want to spend their time. It is important and I treat it like that.
Here is the file I sent them several minutes ago. Whether I win this one or not (we all win some and loose some) is not as important as my following my process to deliver the best possible results for anyone I work with.
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