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Increase Your Visibility!

By
Real Estate Broker/Owner with Fran Rokicki Realty, LLC

Increasing your visibility in any market, is always a good idea.  I have, consistently, done so, for my entire real estate career.  It lets people know what you do, who you are and how your work.  Some of these tools would be:

     Take a community ad spot on the back of your Church flyer.  It's not costly and your Church will appreciate your support.

     Send out postcards to people you know and your clients, when you have a new listing or have just sold one of your listings.  If it wasn't your listing, but, you have the buyer client, you can send out those sold postcards to your sphere, stating that you sold the home, but, not until, after it closes.

     Email a flyer once a month to your database and business associates.  Be sure to ask permission from each person, first.  Some people are overwhelmed by emails and may not appreciate your gesture.

     Snail mail a flyer with good information, once a month to your database and business associates.  Include tips that are not just about real estate.

    Here's a good suggestion for this month.  Yes, you still have time to do it!  Make a list of each home that you sold, last year.  Not the client's name, just use the address.  Then, mail it, with a cover letter to your database and associates.  I do this, consistently, every year.

   Whichever one you choose, or have already, make sure to let your clients know that you are operating a successful real estate business.  Remember, to ask them for a referral!

Posted by

Sharing the good life,

Frances   

Oh, By the Way...if you know of someone who could use my good services, please send me their contact information.  I will follow-up and take good care of them for you.  I am never to busy for you or your referrals!

 

Comments(12)

Priscilla Dakin
HomeMarketNM.com - Albuquerque, NM

I love the idea of the letter with the addresses sold.  And, if the list is not so long, one could send something like "homes like these were sold" with a list of price ranges, styles, etc to demonstrate breadth of knowledge.

Jan 28, 2011 11:27 AM
Gay E. Rosen
Julia B. Fee Sotheby's International Realty - Larchmont, NY
As Real as Real Estate Gets!

Hi Frances: Visibility is very key!  Nice post. Gay

Jan 28, 2011 11:27 AM
Frances C. Rokicki
Fran Rokicki Realty, LLC - Bolton, CT
Broker-Mentor,CRS

Priscilla, The list should be your own.  You are demonstrating what you can do, not what others are doing in the market.  If someone were to send a market report, that's fine, but, it doesn't offer the same confidence level.

Gay, Thank you for stopping by!  It's good to be known for what you do!

Jan 28, 2011 11:33 AM
Rob D. Shepherd
RETIRED - Florence, OR
RETIRED

The last few new letters written by me, to my farm area, have resulted in a listing or sale shortly after!

Jan 28, 2011 11:36 AM
Frances C. Rokicki
Fran Rokicki Realty, LLC - Bolton, CT
Broker-Mentor,CRS

Rob, That's awesome stuff!  Thanks for letting us know:)

Jan 28, 2011 11:43 AM
Gary Coles (International Referrals)
Venture Realty International - Las Vegas, NV
Latin America Real Estate

Frances,  Great advice. Better visibility will really improve business.

Jan 28, 2011 11:50 AM
Frances C. Rokicki
Fran Rokicki Realty, LLC - Bolton, CT
Broker-Mentor,CRS

Gary, It's all good stuff!  Thank you!

Jan 28, 2011 11:53 AM
Kristal Wilson
KB Home - Fontana, CA
Cause We Like 'Em New ~ New Home Specialist!

Frances,

I  agree and I like to show what I accomplished last year.

thanks

Jan 28, 2011 11:55 AM
Nancy Fraser
Exit Realty Premier - Massapequa Park, NY
Realtor, Massapequa Homes for Sale 516-729-0278

Fran, great ideas and incentives to keep moving forward. I don't know if you have heard about Happygrasshopper.com but I just hooked up with them and the first email to my contacts resulted in 4 return emails one looking to downsize which will mean a listing and a sale.

Jan 28, 2011 11:56 AM
Frances C. Rokicki
Fran Rokicki Realty, LLC - Bolton, CT
Broker-Mentor,CRS

Kristal, That's the stuff that your clients and friends, need to know:)

Nancy, I am Coached by Brian Buffini and he has all of these systems in place for us, on our own site:), that he provides.  Thanks, though!

Jan 28, 2011 12:01 PM
Dominick Dina, MA, REALTOR®
Christian Realty San Antonio - San Antonio, TX
GRI, e-PRO, TAHS, SFR, Notary Public

Fran....agree in toto!!

Must continue to beat the drum slowly and with a varied cadence.

Too many agents just do one of two things to promote themselves.

Dominick

Feb 03, 2011 11:31 AM
Frances C. Rokicki
Fran Rokicki Realty, LLC - Bolton, CT
Broker-Mentor,CRS

Dominick, Agreed!  Let people know that you are very good, at what you do! 

Feb 05, 2011 04:34 AM