As I mentioned in Part 1 of this series, there are many unintended, yet beneficial consequences of real estate blogging.
The one that continues to reveal itself to our clients is how their blogging efforts continue to improve their skills as a Realtor.
It is said that good salespeople use their words, while great salespeople use their ears. While blogging is wordsmithing, great business bloggers use their ears.
We train our clients to learn to wear a "bloggers hat" - to recognize that nearly every daily interaction with their clients and the community offers an opportunity for a blog article.
How many questions are you typically asked to field during a real estate transaction? From 'A to Close'… is it 20, 40, 80? How many times have you had to answer these same questions?
Wearing your blogging hat has you hearing your client's questions more clearly as an opportunity to answer them in a comprehensive blog post.
This effect allows you to hone your skills as a Realtor in two profound ways.
To Continue Reading... and find out what those 2 ways are, simply click our link to the Real Estate Tomato:
Why Real Estate Blogging Makes You A Better Realtor, Part 2
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