Last weekend I got to be “Mr. Domestic” as I like to put it. Everyday the week before was about major events. Network meetings, conference calls, a sales meeting, the Northwest Video Summit, RE Barcamp, and we ended the week with Mike Mueller doing a couple of great Facebook Business Page workshops...
I did a little work on Saturday, but realistically that distinction blurs more and more. “What is working and when am I not working?” Anyway, the weekend was at my pace. Laundry, house cleaning, grocery shopping, a little leisurely home cooking. Having some down time was exactly what I needed.
During the events I was introduced to a bunch of new websites and apps and I just had to go check them all out. For each, of course, I had to go through the obligatory create your free account routine. Which got me to thinking...
René Fabre "Really, I wasn't kidding!"
"When was it that I stopped reading the 1000+ words of legalese?"
I surmised my conditioning began back in the 80's with furniture imports from Asia. Remember those exploded view pictures with cryptic English directions that would take 2 NCIS decoder specialists with a super computer days to dis-cipher? I was never capable of putting any of that furniture together without having to disassemble it at least twice.
I'm thinking the real shift in the "just click and move forward" way of life began with Microsoft. They pioneered it. I've never had to agree to more stuff that I couldn't read nor understand just to use something I purchased with the exception of real estate.
Today, in our 21st Century mindset of most everything is FREE online, those agreement preambles have been taken to new heights never before imagined. Truly the art of numbing our minds with unintelligible boilerplate blandness to trigger our psychological surrender has been mastered. Your eyes scan over the words, paragraph after paragraph, and find no place to land. There's nothing in bold nor bullets to grab our attention.
Yet at the end of it all... that little empty box just sits there all by itself, waiting for your click. It's the only thing standing between you and a divine moment fulfilled.
"You want it?" Of course I do. "Then just check the box and it's yours."
Okay...
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