30 Days of Marketing Opportunities - Day 4
My goal is to write 5 days per week for 30 days. So I've started this series that I hope to motivate me to write. 30 Days of Marketing Opportunities will give you 30 projects or tasks that your Virtual Assistant can handle on your behalf, generating leads that will ultimately generate more income for you! These are tasks that do not require a lot of high-end skill but, instead, require some time (hence the reason your Virtual Assistant should handle these tasks, not you!) and attention to detail. Join me on the journey!
Day 4 - Take Advantage of Holidays
Are you taking advantage of holidays during your marketing activities? Most don't and that's a shame because holidays offer such a fun and easy way of taking advantage of something that going to happen with or without your input. So why not input? :-)
One of the biggest drawbacks that real estate agents give me to making use of holidays in their marketing is that they don't see how to tie it into real estate. Here are some examples of how you can incorporate holidays into your marketing efforts and keep the real estate angle:
* May - National Recommitment Month - Recommit to Becoming a Homeowner
* May 6 - National Tourist Appreciation Day - Take a Tour of Our Beautiful City Day
* May 18 - No Dirty Dishes Day - Arrange a tour of homes with dishwashers
* June 18 - National Splurge Day - Splurge On Something Great Day - Become A Homeowner
* June 28 - Insurance Awareness Day - Home Owner's Insurance Can Change Your Life Day
* July 2 - I Forgot Day - Because of the Market, I Forgot I Wanted To Buy A House Day
I challenge you to select a holiday and give it a real estate twist! Let me see what you've got!
~Renae
Day 1 - Use Short URLs
Day 2 - Syndicate Your Blogs
Day 3 - Create a Marketing Campaign
Thinking about using a Virtual Assistant but not sure if you're ready? Contact me for a free consultation! Want to take a Virtual Assistant for a test drive? Try a 5-hour starter block for $20/hr!
Reane, VAs are now almost a need for a successful agent - though many agents do prefer calling their own SOI. And many top agents/brokers believe in in-house staff of assistants, BTW.
That's only because the know not what they're missing out on yet, Praful! But you're absolutely right - a good VA can help an agent shine!
~Renae
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Evelyn Johnston
Elkhart, IN
Renae ~ I was just talking with my husband about small details I have allowed to slip through the cracks. I am working on improving my organization skills but when i reach the green light mark, i'm adding a VA.
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Evelyn Johnston
Elkhart, IN
Oh, back to your post - i like the idea of creating my own real estate holidays.
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Evelyn Johnston
Elkhart, IN
4th of July, so you can achieve FREEDOM through real estate investing
Mother's Day in May; Because if Momma's Happy, everyone's happy!
Father's Day in June; So you can be the King of YOUR OWN Castle!
Just getting into the spirit of tying holidays to real estate!
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Evelyn Johnston
Elkhart, IN
You can also select months versus days. For instance, October is Fire Prevention Month. Remind customers and clients to check their fire extinguishers and have a safety evacuation plan.
That's awesome, Kristal! Knowing how you are going to grow your business - the steps you are going to take or processes you are going to implement - is almost as important as making the steps and implementing the processes. If you don't know how you're going to get there, you'll never get there!
Those are perfect, Cindy! What's better than marketing that gets noticed? Having FUN while you're marketing!
That's a good idea, too, Mike. You could do fire prevention and safety, in partnership with a local fire department.
- Great exposure
- free event for the community
- get businesses to sponsor hot dogs and juice (so no cost to you)
- advertise the event in the local papers (because it's free, no cost to you)
- Set yourself up as the real estate professional who cares!
~Renae
Here is a link to Day 10. It has links to all of the first 10 days of marketing posts.
~Renae
Very creative marketing idea Renae. This might be fun to work in to my farming campaign.
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Renae Bolton
Garfield Heights, OH
Just Google "unusual holidays+month" and you can find some great ones, Donna! Have fun!
~Renae
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