Getting hit by sales calls, sales pitches- I have come to the conclusion that I am done listening to all this chatter around me and focus on what is important. Our industry is inundated with product pushers, claiming the next big things that will make our businesses soar to a million dollar production level. I have heard hundreds of “training calls”, and what I gathered from all of it was that we are to push the sales pitch to our customers. And then the Aha moment hit me- that is why customers do not trust our fraternity.
Many trainers and coaches say that our job is to prospect. What happened to the transaction? It sickens me to the pit of my stomach because when I think about it as a consumer- I sure as hell don’t want my Realtor to consider me as a prospecting number. It is the biggest purchase of someone’s life and they are using your services to protect their interest, not your own.
Listening to all the sales talk, feeling the pressure to do QR codes to social networking to SEO, technology tools just made me feel like I was inside a pressure cooker ready to explode. No more of that because it took the joy out of what I was doing.
It is my decision, moving forward, to listen to my heart. This business is about being the trusted advisor to our clients, serve them with honesty and protect their interest. I have always conducted myself in that manner and the intense pressure just made me more and more unhappy. I am hoping that one day a coach or a trainer tells you that when you do something with your true heart and passion, you will be successful.
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