One of the big issues that many of our clients have with their agents is communications, or perhaps the lack thereof. And one of the things I've learned over the years is that it's best to give them more than they need. And you need to do it their way.
- At the beginning of your professional relationship, ask them how they prefer to communicate. Phone? Email? Texting? I'm finding that most of my clients do a little of each.
- Listen very carefully to what they say, and notice what they do not say. If you aren't sure what they mean, ask questions.
- Always try to call them before they call you. Even if there is bad news, or no news at all, call them and let them know. Same applies to texting or emailing them.
- Tell the truth. It's not just about not telling big fat lies. It's also about not withholding information when things are about to go south. If you manage to save a deal, you are a hero. But if you can't at least they are not blind sided.
- If you have any doubts about your client "getting" what you said, follow up with an email and try to clarify anything you thing they might have misunderstood.
Once in a while, we all run into people who we just hate to call, or call back. They might be grumpy or mean or rude, and we may be convinced that they just don't like us. Well, after all, we don't like them.
Still, I think the basic criteria for taking on a client is that there is a mutual respect, that they have confidence in my ability to get the job done, and that they pass the fun test. When you start out with that, communicating with them gets a little easier.
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