One of the big buzz words circulating around the blogosphere these days is 'Transparency.'
Supposedly, according to net-savvy soothsayers and proponents of Web 2.0, today's consumers are demanding greater transparency in our business practices and ethics. Aspects of our trade that have long been cloaked in mystery are being exposed and explained.
This trend of 'Transparency' has naturally found it's way into conversational blogging as well. In order to develop trust with our readers, we are encouraged to reveal our true selves - to convey a candid authenticity through our writing; a willingness to be vulnerable and open.
But is it possible for us to become TOO transparent? Can we share TOO much information in the process?
I find that TV commercials reflect similar trends in our society. Now, thanks to transparency in advertising, I have to explain to my youngest son what erectile dysfunction is. And I'm so glad that it's a 'growing' problem, not a 'going' problem!
Is it possible to take this heightened desire for 'transparency' TOO far to one extreme? Is it still considered 'taboo' to reveal too much about your personal details on the Web?
In order to effectively build a relationship of trust with our audience, to what extent do we need to reveal ourselves? Are there any limits or boundaries to what we should share?
For further Food for Thought, consider this additional valued article:
"Should Transparency Really include our Private Lives?" by our beloved TLW
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Rich Jacobson is a licensed real estate professional providing knowledgeable empowerment and relentless representation for his clients of residential properties and vacant land throughout all of Kitsap County WA and portions of Pierce, Mason, and Jefferson Counties. You can also find him at KitsapLife.com, SOUNDBITEBLOG and Crabbing in the Hood, or e-mail: firstname.lastname@example.org