Are you So Busy You Don't Have Time to Advertise Anymore?
I talked with a wonderful agent from ActiveRain today and she shared with me that she was now so busy she had neglected her continued marketing, even blogging. I can certainly see the dilemma. When you blog and market and advertise yourself so well there may [and usually does] come a time where you will get too busy to continue with the same marketing that got you the business in the first place!
So what do you do?
It's ok to take a break - FOR A WHILE
I mean, your current clients wouldn't want you sacrificing important time with them to market yourself to unknown potential clients. What would be the point?
You have to find your boundaries and know your limitations. Do you need 30 listings a month? (OK, maybe 30 closings would be nice) but you may be better off referring the occasional listing or buyer to a trusted colleague instead of sacrificing time with current ones.
Can you hire assistants?
Absolutely. You can even hire writers that simply keep up with local news and information on an occasional basis. Of course this is not as personal as you... but the occasional blog, article, press release or content page on your site can keep who you are in front of your demographic and keep that momentum coming.
Have you spent all your time designing, updating and maintaining your listings that you can't even show a house anymore when an impromptu client calls? These are things you can pass off to a virtual assistant or secretary.
The "Take-Away" is: Don't stop advertising. I am just as guilty in that when I get a big project under way I tend to stop focusing on advertising until it's done.
If you're blogging... you need to be doing it consistently. Again, it's OK to take a break - just don't let it be too big of a break that you find yourself in a dead office in 6 months time.
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Personal SEO does localized blog posts, articles and pages for websites and blogs. Give us a call or email us if you need that much needed break in writing. Here are some examples of localized articles we have done:
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