Special offer

Challenges of Selling a Vacant House - Dealing with the Negatives Part 4

By
Home Stager

Accentuate the Positive - Deal with the Negatives  Problem 4:  You've moved all your furniture out and all you can see are flaws in the floors and walls.

This week in a series of posts, I've been sharing a variety of tips for dealing with the not-so-great aspects of a home, after all every house has them.  Monday I touched on a few ideas for dealing with an unsightly view.  Tuesday traffic-noise.  Wednesday I covered what to do when your neighbor's house is a run-down mess. Today, in the final day of my series, I'll discuss selling a vacant home. 

Vacant homes come with lots of challenges.  When you take all the furniture out of the house the only thing left to look at are the stains in the carpet or the cracks in the walls (that just about every home that's ever been lived in has). These same flaws are a lot less noticable when the rooms are fully furnished.  

painter

A lot of sellers think it's better to sell a house when it's empty - believing it will appear larger.  I disagree and actually believe the opposite is true.  It's often difficult for buyers to determinie if their own furniture will fit in the space.   

Renting furniture is a great option because it not only gives buyers a much better idea of the best use of each room, it also gives them something else to look at besides the minor but glaringly obvious flaws each room has. But renting furniture is not always an affordable option. 

If that's the case for you, just make sure all the walls and ceilings are reparied and painted a neutral color, the floors are polished and in good repair and the carpets have been cleaned (or replaced if needed).

Buyers look for reaasons NOT to buy - try not to give them any. 

Disclaimer:  I'm not suggesting you be dishonest and try to hide or cover up your home's known defects.  This would be a huge mistake and you might even get sued for trying. I am suggesting that you accentuate the positives and deal with the negatives - every house has them. 

Of course some home sellers will say, "flaws?  What flaws? My house is perfect" only because they've grown so accustomed to them that they don't even see them anymore.  But that's a discussion for another day....

Posted by


                                           

 

Ready2Sellin30Days

Karen Bernetti is a Real Estate Stager, Former Realtor®, Author, Speaker, and Owner of Staging4Smooth Transitions - specializing in assisting seniors with their downsize moves and offering Home2Home Transitions seminars. Karen is also the Social Media Manager and Administrative Coordinator for Prudential CT Realty, in Madison, CT and Co-creator of the Ready2Sellin30Days System - an interactive multi-media program teaching do-it-yourself homeowners EVERYHTING they need to know about preparing a home for sale. Stay up to date on the latest staging and home decor trends by visiting Karen & Ann's Home Sale Success Blog.  

 

Joni Bailey
101 Main St. Realty - Huntsville, TX
Your Huntsville / Lake Livingston Area REALTOR®
The final of the series?! Boo! This is a really great series! I've enjoyed it!
Jul 20, 2011 04:34 PM
Kathy Schowe
California Lifestyle Realty - La Quinta, CA
La Quinta, California 760-333-8886

Thanks so much for this great series!  Some of my listings would look better without their dated worn furnishings--but each home is different.  Staging can make a huge difference in most homes!  Kathy

Jul 20, 2011 04:38 PM
Karen Bernetti
Southington, CT

Joni - I just don't want to spend so much time talking about negative stuff.  Time for a new topic! 

Kathy - you're so right.  Old furniture and accessories can make even a newer home feel old - I've seen it many times.  That's why I happen to be a big fan of slip covers - instant update for very little $.  And sometimes I'd rather see a window with nothing at all on it than heavy dated draperies (especially if they match the furniture).

 

Jul 20, 2011 04:44 PM
Allen 2222
Austin, TX

Oh, Karen, how true this is!  I previewed two in my area today, both vacant. All I could see in one was DIRT (and cobwebs, and marked-up, splattered walls and and and). They had dropped the price by $3000 and I just kept thinking - wouldn't it have been smarter to CLEAN it? And maybe put a FEW pieces of furniture or art or baskets or ANYTHING so that potential buyers had something else to focus on?

The other one was squeaky-clean, new carpet, new paint, new counters. Unfortunately, the paint color was off - a tan but the undertones of peachy-salmon and quite unappealing. It really needed some carefully-chosed furnishings to show that the color could work with the right stuff.

Jul 20, 2011 05:26 PM
Praful Thakkar
LAER Realty Partners - Burlington, MA
Metro Boston Homes For Sale

It's a good advice, Karen. I have a new listing - but it was a flip and now, everything is new. Should I stage it or furnish it?

Jul 20, 2011 06:12 PM
Lenn Harley
Lenn Harley, Homefinders.com, MD & VA Homes and Real Estate - Leesburg, VA
Real Estate Broker - Virginia & Maryland

No problem here with vacant homes.  Showing resale homes is a case-by-case matter.  Depends on the value and other features as to whether or not a resale home will appeal.   

Jul 20, 2011 10:42 PM
Debbie Gartner
The Flooring Girl - White Plains, NY
The Flooring Girl & Blog Stylist -Dynamo Marketers

You are so right that when the house is empty, all the issues w/ floors and walls are extra noticeable.  Making changes here and neutralizing not only makes the house presentable, but the new owner gets to "lkeep them."  So, it makes it move in ready (vs. furniture which the new owner does not keep).

Jul 20, 2011 11:55 PM
Karen Bernetti
Southington, CT

Alison - I forgot about those spider webs.  And what a shame to repaint the whole house the wrong color - I agree the right furnishings could offset a poor color choice.  I just had a conversation yesterday about a vacant home loaded with mauve color floor tiles - I said the same thing, it's possible that the right furnishings could make it actually look good (or at least offset the color.)

Praful - not sure I understand the question. If you're saying the house has already been freshly updated/painted and is in good repair - then adding some furniture might be a great idea if the sellers budget allows - especially if the layout of the home is unusual or the flow is awkward or if the rooms are small.  (Buyers tend to assume nothing will fit in those smaller spaces, it's good to show them that's not true.) 

Len - without a doubt every house, market and seller situation is unique - just trying to emphasize the importance of offering the best product possible - and inexpensive ways to do just that.

Debbie - for me, rental furniture has been a tough sell especially since it comes with no guarantee. BUT I know it works.  I do have a friend who specializes in vacant home staging (she carries her own inventory) and her results are amazing.  But I see what you're saying - the better investment might be in something the buyers can actually keep.  Like Len said - it's really a case by case - there is not one solution to every home

Jul 21, 2011 02:34 AM
David Popoff
DMK Real Estate - Darien, CT
Realtor®,SRS, Green ~ Fairfield County, Ct

Karen, these are a great series of posts, I am finding them very informative, thanks for putting them together.

Jul 21, 2011 02:38 AM
Chris Smith
Re/Max Chay Realty Inc., Brokerage - New Tecumseth, ON
South Simcoe, Caledon, King, Orangeville Real Esta

Karen, I am trying to market two vacant homes at the moment, another issue that gets overlooked is that the air can become stale in a vacant house with the windows closed.  I try to make my way over to air out the homes every few days, or get there early and open windows...

Jul 21, 2011 02:41 AM
George Souto
George Souto NMLS #65149 FHA, CHFA, VA Mortgages - Middletown, CT
Your Connecticut Mortgage Expert

Karen yes vacant homes are a challenge, you can see every little thing even the TV cable wires that are coming out of the wall.

Jul 21, 2011 08:31 AM
Steve Baklaich
RE/MAX Results St Cloud Mn real estate - Saint Cloud, MN
Treating Buyers & Sellers to Full Service Always.

Karen, Great Post. Sorry I missed the others, but I will go back & check them out. Great advice for those vacant houses. I showed a few recently, and one was staged quite well, and the buyers were impressed.

I have a vacant listing with a different issue. Birds have built a nest over the front door! Not enough showing activity I guess.

Jul 21, 2011 09:03 AM
Kristine Ginsberg
Elite Staging and Redesign, LLC - Short Hills, NJ
NJ Home Stager

Karen - I'm always shocked when I see a before and after of a vacant staging job! You are so right - homes look bigger and "make sense" when the are professionally staged. Love this series and will be checking out your other posts. SUGGESTED!

Jul 21, 2011 05:09 PM
Julissa Jumper
Select Properties of Fayetteville, LLC - Fayetteville, NC
Fayetteville, NC Real Estate

Karen: What an excellent series. I came in on the last post, now I'm going to read the others!

I agree with what you said 100%--buyers are looking for a reason NOT to buy this home. No sense giving them any. My experience is even one piece of furniture in an empty room gives it perspective and buyers can make better choices because of it.

On to the others...!

Jul 23, 2011 12:36 AM
Karen Bernetti
Southington, CT

David - thanks for stopping by - so glad  you found my series helpful

Christ - you are soooo right about that - especially during this hot weather.  The air in vacant homes can be just terrible.  Thanks for pointing out my oversight

George - guess I forgot to mention the cable wires too ...  ooops

Steve - not an uncommon occurance I'm sure

Janet - you got it

Krisitine - Thanks!

Julissa - great to see you!  you're right about just one piece of furniture making a difference.  I think I could do a whole series on just vacant homes! 

Jul 23, 2011 05:43 PM