There is a trap in selling real estate. It is called insanity. This is when failed efforts are repeated, expecting success. The best way to get out of this cycle is to consult an expert. Malcolm Gladwell discusses in his book Blink: The Power of Thinking Without Thinking how it takes 10,000 hours of experience to become an expert at something. This wealth of experience provides a pool of alternate actions to help excape the insanity trap.

I recently had a seller approach me who had been caught in this trap. Their Salt Lake City home had sat on the market with another agent for over a year! What was the problem? All the other agent would suggest is to lower the price of the home. In fact, over the course of the year, the agent had dropped the price more than $100,000! Finally they had enough and he decided to consult an expert.

I suggested that we do small things to help the home show better. We started with landscaping, making the home more visible from the street. Then we replaced their light-switch and electrical socket covers. We also covered some of the wood trim and surfaces with neutral colors. Some of the handles on drawers and cabinets were out-dated so we replaced those as well. The result was a dramatic change in the home's appearance.

 

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3 Comments on Experts Help Mix it Up!

FEB
10
2012
103,921 Points 7 Featured Posts Outside Blog

Dave: Great advice, and I also recommend Blink, along with a couple of Gladwell's other books, The Tipping Point and Outliers.  Thanks for sharing!
7:35pm • #1
484,443 Points 51 Featured Posts Localism Sponsor Attended Rain Camp Called Shot Master

While it is usally price that is the problem, sometime other solutions can be just as important.  Good luck on a quick sale.
7:52pm • #2
APR
08
2012

Brokers and real estate agents always think that dropping the price on a home is the easiest way to get a property sold faster.  I disagree, yes I am a professional home stager and why make a seller lose even more money when it could just be as simple as having a home properly staged on the interior and exterior and it doesn't take a lot to get it in show ready condition to sell.  Your blog Dave definately demonstrates that a creative and experienced agent such as yourself knows that an attractive home that is properly staged to sell will drive buyer traffic and get a seller closer to his asking price without having to drop the price - great advice and hope this brought you a quick sell!  If you ever want more home staging tips ready to print for sellers or more info about an economical new staging tool called virtual staging can check out my blog here on active rain!
5:52pm • #3


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Utah Dave and Utah Homes for Sale

Utah Dave

South Jordan, UT

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UtahDave.com Neighborhood Experts

Address: 10380 Redwood Road, South Jordan, Utah, 84095

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Author Bio: Utah Dave (Dave Robison) specializes in building high-producing real estate sales teams that benefit home buyers with their specialized experience. Dave coaches teams and sells real estate all across Utah.

Realtor, Utah Real Estate Specialist! Utah Dave® specializes in assisting individuals and families with the purchase and sale of residential homes in the Salt Lake Area. If he doesn't specialize in it, he knows someone who does! Thats why he's Utah Dave®.


Dave also coaches real estate agents in the 3 secrets and 7 steps to building a real estate team/career. These steps took Dave from 20k in commissions to $1 Million in just 3 years.

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