There is a trap in selling real estate. It is called insanity. This is when failed efforts are repeated, expecting success. The best way to get out of this cycle is to consult an expert. Malcolm Gladwell discusses in his book Blink: The Power of Thinking Without Thinking how it takes 10,000 hours of experience to become an expert at something. This wealth of experience provides a pool of alternate actions to help excape the insanity trap.
I recently had a seller approach me who had been caught in this trap. Their Salt Lake City home had sat on the market with another agent for over a year! What was the problem? All the other agent would suggest is to lower the price of the home. In fact, over the course of the year, the agent had dropped the price more than $100,000! Finally they had enough and he decided to consult an expert.
I suggested that we do small things to help the home show better. We started with landscaping, making the home more visible from the street. Then we replaced their light-switch and electrical socket covers. We also covered some of the wood trim and surfaces with neutral colors. Some of the handles on drawers and cabinets were out-dated so we replaced those as well. The result was a dramatic change in the home's appearance.
Comments(3)