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Marketing A Home During The Holiday Season

By
Real Estate Agent with Realty World Solano Realty

  

We have now arrived at the holiday season. This is a time when many people are distracted by the hustle and bustle of finding the perfect gift for love ones and friends. Man's drive to achieve property ownership Has reflected throughout history. What could be a greater gift?

The Buyer that shop for a home during the holiday season typically has very little competition.

  There is absolutely no question about it 

       Our Housing Market has changed

       Our Economy has changed

       More importantly: Our Country has changed.

Fear not! The innate human desire for homeownership has not changed. One thing that most of us want is to own our own piece of the rock. We simply must have our own corner of the planet. There is nothing more pleasurable, nothing more rewarding than coming home at the end of the day to your own home.

Think about it whenever individuals come into a windfall of cash the first thing on their list is a dream house.

                                                             REALITY CHECK

In the current marketplace: There are very few buyers purchasing with windfalls winning or inheritances. They are relying on their ability to secure a loan appraised to value.

 

                                    So What Is A Seller To Do To Maximize The Season's Opportunities?

  • Home purchases have definitely slowed and there are limited buyers in many marketplaces. Keep your mind open and don't miss out on a qualified buyer.
  • Price the home logically not emotionally.  Accept that your property value has been impacted by the mortgage crisis, short sales and loan foreclosures.
  • Maintain the curb appeal of the property.  Keep the interior inviting, fresh and clean (free of dust, cobwebs and bugs).
  • Know the market. Stay current with the competing homes in your neighborhood and beyond.

Sellers, see your home through the eyes of the Buyer. The prospective buyers have child-like sparkles in their eyes. Set the stage to fulfill their fantasy. Remember you have one chance to make a first impression. 

To All: Have a very, very happy holiday season.

 

 

 

 

Gita Bantwal
RE/MAX Centre Realtors - Warwick, PA
REALTOR,ABR,CRS,SRES,GRI - Bucks County & Philadel
Dionne, Good post. Buyers who are looking at this time are serious buyers.
Nov 27, 2007 09:59 PM
Mesa, Arizona Real Estate Mesa Arizona Realtor
Homes Arizona Real Estate LLC - Mesa, AZ
AzLadyInRed

Dionne, good post. I think that sellers who list during the holiday are savvy sellers. This is the time of year, many wait, and then hit the group that lists in January after the holidays. Meanwhile, what about all of those buyers intown visiting, or on vacation who are looking to buy?

http://www.GlitterMaker.com/ - Glitter Graphics

Nov 28, 2007 10:13 AM
Melissa Wagner
Leo Parker Real Estate & Auction - Woodbury, TN

Another great post Dionne! One thing is for sure this time of the year, if you are selling your house and you have a buyer looking this time of the year at least they are generally a very serious buyer. I think houses tastefully decorated for Christmas show so nicely too!

 

Nov 28, 2007 02:28 PM
Dionne Morgan
Realty World Solano Realty - Vallejo, CA
Broker REALTOR ,GRI, e-PRO

GITA,  Good of you to stop by. I hope you have a happy and prosperous holiday season.

TERI, thank for that great point. Shoppers that actually plan on shopping during the holiday season will more than likely have some extra financial benefits.

MELISSA, Serious is the operative word. Why would anyone just windows shop when they have so many other pressing things to do during this season.

I love showing accessible, unoccupied staged home this time of year (the key is accessibility).

Nov 28, 2007 04:44 PM
Margaret Woda
Long & Foster Real Estate, Inc. - Crofton, MD
Maryland Real Estate & Military Relocation
I was going to ccomment on your blog, but I got distracted by your doormat - How does it know I'm from Maryland?
Nov 29, 2007 10:42 AM
Dionne Morgan
Realty World Solano Realty - Vallejo, CA
Broker REALTOR ,GRI, e-PRO
I love it too. It picks up your I.P. address. It was created by Karen George.
Nov 29, 2007 12:44 PM
Melanie Ross
Coldwell Banker Solano Pacific - Benicia, CA
Benicia CA & Vallejo CA Real Estate, 707-319-2828
Great Post and I love the one comment about sparkle in the eye.  You hit right with that analogy!  Always love the jewelry you wear.  Is your trademark!!
Dec 08, 2007 04:34 AM
Dionne Morgan
Realty World Solano Realty - Vallejo, CA
Broker REALTOR ,GRI, e-PRO
MELANIE, it was nice of you to stop by. Thanks for your acknowledgement and compliments. By the way I love your post. 
Dec 08, 2007 12:51 PM