Read more on Marketing Strategies

Depending on your point of view, QR codes can be hypnotic or annoying, useful or worthless or resemble an ink blot or a funky piece of art.

Who knew that a two-dimensional bar code arranged in a pattern of squares for the encoding of product information could be such a polarizing figure? But the codes are here to stay and will likely become more popular, so forward-thinking Realtors should think about putting them to use as an extra marketing tool in their belts.

When scanned by a smartphone camera, QR codes can direct a user to any web page you specify, such as your home page, a listings profile page, your contact information or a page with a video giving more information about you and your business practices. Some benefits are that a website address doesn’t have to be entered and agents can track how many times someone has clicked on the code. Some practical uses include direct mailing, business cards, mobile listings, open houses, flyers, lawn signs and in publications or on stationery.

Make your landing page a capture form

Use QR codes on reusable sign riders

Do

  • Put them on yard signs and make them big enough to scan from the street
  • Put them on flyers in the yard sign box
  • Put them on business cards
  • Add video to the landing page
  • Add to any other print products you already market along with your phone number, email address, website and social handles
  • Use it in the Sunday paper
  • Use it as an electronic sign in sheet at open houses

    Don't

  • Put them online or in an email- that's not how they're meant to be used.
  • Don't always think of the QR code as a way of capturing a lead, sometimes it just boils down to being a simple way to be seen. You are selling a product. How many times have you drooled over an online product several times before actually buying it.

    Benefits

  • Quick free and easy to set up
  • Track-able

    • When used properly, QR codes can be effective ways for real estate agents to engage their target audience. But if you’re only leading visitors to your non-optimized website, you’re making it difficult for them to access your complete message. That’s where a completely mobile-friendly landing page comes in. Such a page is more interactive and informative and will likely hold the user’s attention. If they’ve gone to the trouble of scanning the code, they’re at least thinking about buying a house, and if you want your codes to work, they should be properly segmented and do something creative for the user. That way you can track your QR code results to know what works and what doesn’t.

    To set up your QR code, simply click on the Let's get started link (this is just one of many generators) and enter the URL where you want consumers to be directed.

    Let's get started!

     Learn more about

    Real Estate Leads

    Read related posts

      Get more helpful tips 

    Follow Me on TwitterFollow Me on FacebookLets get Linkedin

     

     

     
    Post is included in group: Real Estate Rookie
    Post is included in group: Marketing 101
    Post is included in group: Rainmaking - Internet Marketing Strategies
    Post is included in group: Out Of The Box!

    8 Comments on Effective Campaigning with QR Codes

    MAY
    14
    2012
    583,321 Points

    What a coincidence,  I just created my first two QR codes just this moring.
    11:45am • #1
    159,552 Points Outside Blog Hit Router Called Shot Master

    I love that you state not to use a QR code on-line or in an email. Why would someone whip out their smart phone to scan a QR code on a website or email?
    1:48pm • #2
    105,822 Points 4 Featured Posts Outside Blog

    Ronald- Great timing. I hope this gives you some ideas :)

    Ken- As redundant as it seems, I've seen it done before :-)
    2:02pm • #3
    MAY
    15
    2012
    1,439,610 Points 26 Featured Posts Outside Blog Called Shot Master

    Excellent post and I clicked the suggest button.

    Have an outstanding week.
    3:30am • #4
    MAY
    16
    2012
    1 Featured Post Outside Blog

    This is great advice. I have actually made the mistake of posting some of my qr codes online... And it really doesn't make sense for me to do so... I love the way that you're using them and I am going to follow suit. Thanks for the tips!

     
    9:51am • #5
    105,822 Points 4 Featured Posts Outside Blog

    Glad to be of help :-)
    11:11am • #6
    547,225 Points 18 Featured Posts Outside Blog Called Shot Master

    Jaime~ I really don't know very much about QR codes and have been steering clear of them.  Now I'm thinking maybe it's something we should incorporate in to our marketing.  I bookmarked this post for further reference.  Thanks!
    5:55pm • #7
    MAY
    21
    253,611 Points 16 Featured Posts Outside Blog Attended Rain Camp Called Shot Master

    Hi Jaime 

    Last fall QR was HOTHOTHOT, have not heard so much talk about it recently, but it's a great topic. I'm so not a techie, and doubt many of my customers were, either, but I experimented, and had a 8x8 magnet of my QR code made for the back of my car. My feeling was that people have WAY more technology in their hands than they know what to do with, so give'em a reason to use it...anyway-have gotten scanned about a dozen times, got probably as many compliments, AND-so far-two paying gigs! You're right they are here to stay!
    9:36pm • #8


    What does the graphic say?
    Leave a response…

    (optional)
    Spam Prevention: