I often wonder how many people there are working in ancillary industries that provide support and infrastructure for real estate brokers and agents.
Based on the number of phone calls that I get every day, there are apparently quite a few of them. But considering the available “piece of the pie” you have to wonder how many of these endeavors survive for more than a year or two.
Lead hawkers, website pushers, and zip code sellers all compete for what available money there is to be harvested. For most real estate brokers, purchasing any of these products or services is a leap of faith because we can’t validate the expense until a significant amount of time has passed.
The perception that agents and brokers have huge amounts of marketing resources is typically false. When I tell salespeople that I create my advertising budget a year in advance, they try to use “objection handling” on me.
Here’s a tip to all of those that try to hard sell me: If your product or service is good, I will already know about it.
And I will be calling YOU to get it!