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Yep, I said it, I did it and I do it often!

Reblogger Dee Toohey
Real Estate Agent with Innovative Realty Solutions Group BK3158345

Thought this was worth sharing! 

If a person doesn't qualify now, work with them until they do and you'll have a customer for life! 

 

Original content by John McCormack, CRS 16572

Yep, I said it, I did it and I do it often!

I showed a home today but the buyer wasn’t pre-qualified. SAY WHAT?  Yep, I said it, I did it and I do it often!  I realize many see this as a  Realtor cardinal sin.  I have a different spin on this subject of showing a home to a buyer without a pre-qualification.  

Qualified Buyer ConversationWhen I advertise my name and services all over creation including my websites, yard signs, ActiveRain etc. I do it to be found, to be recognized, to be trusted and to be THE REALTOR that gets THE CALL.  So when I do get THE CALL, my primary objective is to Meet this Person Face to Face....ASAP.  When the buyer calls or emails me and says “I saw a home on your website, sign, blog or whatever I would like to see it”   I am not going to give them the 3rd degree are you pre-qualified drill. What I am going to do is arrange to meet them IN PERSON.  I want to shake their hand, look into their eyes and stare deep into their souls...well maybe not that deep, anyway I want to get to know them, get to know who they are, and understand their story and what their goals and time-line are.

NOW is my opportunity to ask about pre-qualification.  If they are not,  then I have the perfect opportunity to put them in front of my preferred lender(s), I mean we all love our buyers working with people we know will Git R Done, right?  I also use the opportunity to find out the best way to communicate with them!  If their fingers are numb from Texting why would I call them?  If they want to discuss things by phone why would I email them?  This is my opportunity and maybe my only opportunity to get to know them and for them to get to know me.  

What I am NOT going to do is act like judge and jury about their pre-qualification.  I look at it like this, if they are calling about a home I have to at least assume they have given some degree of thought to what they can afford.  I realize that a lender may not agree with their vision of affordability but In more cases than not the buyer knows their budget and goals.  So yes, I am going to show that home and make that first meeting then we're going to cross that bridge in a professional and encouraging way.  I feel confident that by the end of our first meeting I will have gleaned a good deal more information about them than if I had pressed the pre-qualification question at first contact.

With that said, if they are not pre-qualified by our next planned meeting I put my foot down. 

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John McCormack    Owner/Managing Broker,  e-PRO

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John McCormack, CRS
Albuquerque Homes Realty - Albuquerque, NM
Honesty, Integrity, Results, Experienced. HIRE Me!

Good morning Dee -

Thank you for the re-post.  I take a re-post as a high form of compliment and honor.  I figured this one would stir it up in the Rain but I did, I do and I will continue to do it :)  Hey if it works.....

Have a great day my friend.

John

Aug 16, 2012 12:03 AM