Shopping as it should be. A'maree's in Newport Beach.

Shopping should be an experience.

Why do we put are stores in boxes with no windows and merchandize in a way there is rairly a "visual feast" - a time you have truly enjoyed yourself?

Here in Newport Beach, A'maree's, a local tradition since 1976, have become settled in their new home. This has been their dream as a show case for their fine clothing, shoes handbags and accessories. The best in Haute Couture.

The building was abandoned for 12-years but A'maree's was instimental in saving this wonderful building. Let me share a few photos with you. 

This 1970ties arctitectual jem sits over the Newport Harbor with magnificant views of boats going by, Lido Isle and the Balboa Peninsula. A'maree's has created a visual feast, an experience, it is shopping as it should be.

A'maree's adds to Newport Beach's Haute Couture with the finest designer brands from around the world. We gain by having a unique, memorable shopping experience.

But what did we lose in this transition from abandoned building to retail store? View the image to the right of the old Stuffed Shirt restaurant which originally occupied this space - we gained, not lost in this wonderful transformation. 

But please comment. Do you think shopping should be an experience? Do you like the idea of windows, unique architecture and creative merchandizing? What about the idea of allowing the store to flow outside to a patio - the perfect design for events showcasing your favorate brand.