Pasadena CA -- First Impressions, Second Chances and No Wimpy Sellers
I’ve said it before and in all likelihood will say it many, many more times....when it comes to home selling in Pasadena CA and beyond....you only have one opportunity to make a first impression for buyers....but if you need a second chance....you better be prepared. This is no time for wimpy home sellers.
Yes...properties that come on the market -- ready -- really ready -- for sale -- you know they are in a highly sought after location, priced well and in “ready to sell” condition(beyond professional staging this means - the property is truly ready -- ask me about this important component in the selling process). These properties are highly desirable.
So, what happens when things do not go well? The price you have chosen to place on your Pasadena home -- is not getting the reaction you desired -- please note the desired reaction -- is an offer that eventually leads to an acceptance.
If your home has come on the market for sale -- there are three things that can happen:
- You receive an offer that you can accept....yeah - this is at the top of our list!
- You have many showings but no offers that you can accept -- your home, depending on the market, may be used as a “comparative” to sell other properties.
- You have no showings and no offers -- we’ve totally missed the market...ouch!
So if everything else is in place, you may need to consider a price reduction.
Now, make sure your price reduction --- means something -- no wimpy reductions -- if your home is priced at, let’s say, $500,000 -- that does not mean reducing the price by $5,000. Do you really think this will make a difference? Do you think a buyer or a buyer’s agent will not consider making an offer at $500,000 but will become enthusiastic at $495,000? Come on, really -- would you.
Let’s discuss pricing upfront in order to capture those savvy buyers...but if there needs to be discussion about re-positioning/re-pricing your home --- let’s be honest -- no wimpy price reductions.
Michael Jacobs is a Realtor in the Pasadena and San Gabriel Valley as well as the Northeast Foothill communities within the city of Los Angeles and can be reached at 818.516.4393 cell or michaeljacobs@coldwellbanker.com.
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