At this time of year, New Year’s Resolutions are on the front burner in many minds, and for those who are planning to buy and sell a home in 2013, real estate Resolutions rank right up there with the obligatory ‘lose 10 pounds,’ ‘take a trip to Paris’ and ‘call Mom once a week.’ But here’s the rub: the obvious overall Resolutions to ‘buy a home’ or ‘sell this house’ don’t give us the details we need to be able to target our marketing to magnetically attract these Resolution setters.
Rather, to market to 2013 buyers and sellers, we have to dive deep into their micro-Resolutions, if you will: the baby step goals they are putting on their lists of wildly important goals (WIGs) for this coming year. Let’s explore 5 of the micro-WIGS that 2013 buyers and sellers are setting for themselves this very moment, and how you can use them to position yourself as their go-to local agent. Buyers and Sellers Remember, the vast majority of sellers are moving on up, which means they’re planning to buy, too!
1. Save/find down payment money.
2. Pay down/off credit card debt.
3. Boost credit score.
Buyers Only
4. Foreclosure recovery.
Sellers Only
5. Paint/carpet/landscape/remodel.
Read in depth about each point, HERE!!!
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