1. “Walkable to. . .”
2. Feel, floor plan and flow.
3. Lifestyle upgrades for first-time buyers.
4. Materials.
5. Brand names.
6. Neighborhood names.
7. “Built-in” or “custom.”
8. On trend features.
9. Little kitchen luxuries.
10. Differentiators from the competition.
What words have you seen in listings that you found particularly powerful or powerless?
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