Real Estate agents have recently began marketing luxury properties by creating short videos of their homes. They are not simply video tours, but mini-movies complete with actors and story lines. They target consumers by marketing not only the house itself, but the lifestyle that comes with it. It is an interesting concept that "strikes an emotional chord with people" in a way that typical real estate marketing does not often do.
Hey James,
Fascinating! The mini-movie should provide another level for buyers to connect with listings. I am curious if any testing of the concept was done by these brokers prior to making this mini-movies. At a certain price point it appears to be good marketing. Thanks for this post! SUGGEST
My favorite was the last one. The young girl did an awesome job and she is adorable.
My attention span doesn't last 3 minutes anymore . . . but very good concept. Thanks and we need popcorn!!
I'm with Carla. I barely watch virtual tours and would not have the patience to sit through these. As Andi says, "go big or go home". Getting these luxury listings requires you to go the extra mile.
Apparently everyone is in movies these days. Brokers have radio shows, television shows and now the sellers want their properties to be in the movies. What's next? Anyone knows?
I was so busy watching the little doggie and thinking "WHEN is he going to pet the sweet thing?" I actually didn't see the house! HA HA HA
Andi makes some very good points about the listing presentation having more door bells and whistles ;-)
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