Bogun Realty and Luxury Homes Successful Real Estate Print Marketing Campaigns

Bogun Realty and Luxury Homes Successful Real Estate Print Marketing Campaigns

Over the last 8 years, I have been fortunate enough to have rolled out several really effective print marketing campaigns for real estate promotions.  These promotions sometimes focus on promoting Bogun Realty and Luxury Homes’ expertise in niche luxury real estate market and sometimes we focus on specific luxury homes that we are offering for sale.  Our print marketing pieces range from multiple page Luxury Homes News Magazines to single page Real Estate Clients’ Announcements.

Luxury Homes News Magazines:
In an effort to introduce Bogun Realty and Luxury Homes to home owners in a particular gated luxury community, we published a very high-end four page news magazine which was delivered to each home in that development on a monthly basis.  The luxury homes magazine contained a cornucopia of highly sought after information by affluent home owners including (i) all sales data for homes sold in that community, (ii) what home renovations get you the best bang for your bucks, (iii) financing insights that save you money, (i) how to reduce your property taxes, (iv) frequently needed local telephone numbers, (v) Bogun Realty and Luxury Homes listings, (vi) recipes from a popular local elegant restaurant, and so much more.  We discovered that our luxury homes magazines were kept for months (sometimes years) after they were originally disseminated to the homeowners because they were too beautify to throw away and they were chuck full of useful information. 

Luxury Homes Clients’ Announcements and Testimonials:
On a yearly basis, Bogun Realty and Luxury Homes also disseminates a single page summary of luxury homes that we sold within that calendar year.  This single page print promotion summarizes basic information about the sold homes such as square footage, bedrooms, bathrooms, list price versus sold price, under contract in how many days, the seller’s effusive testimonial of their outstanding experience with Bogun Realty and luxury homes.  This single page print promotion is our firm’s equivalent of the personal newsletter that families send to their loved ones during the holidays.  We send this one page print promotion to our entire client list with a magnetic calendar for the coming year.  This campaign has proven to be exceptionally effective in keeping our firm on the forefront of our clients’ consciousness.

Other Effective Real Estate Print Campaigns:
Bogun Realty and Luxury Homes also publishes postcards of individual homes for sale.  We strive to include compelling photos and narrative descriptions of the home for sale and our call to action is always to invite all prospects to join us at a specific upcoming open house event.  This type of post card campaign has also proven to be effective in getting many prospective buyers and some curious neighbors to our open house events.

If you are interested in selling your home or purchasing a home, contact Bandele Oguntomilade at 818-825-6996.  Bandele Oguntomilade is a Certified Residential Specialist and the Broker and Owner of Bogun Realty and Luxury Homes in Woodland Hills, California.  You may visit us at http://www.BogunRealtyAndLuxuryHomes.com.