INFORMATION OVERLOAD is certainly present in real estate syndication. Is it a good thing? I suspect that many would say "SURE".
I'm not so sure.
REAL ESTATE OFFICES WERE THE SOURCE OF INFORMATION. I can recall the pre-Internet days of real estate practice when listing information for HOMES FOR SALE was available only to real estate brokers and their agents. How did prospective home buyers learn of homes for sale? The only way they could see homes for sale before "online advertising" became ubiquitous was to. . . . . . .
Look for ads in the real estate section of local newspapers.
Drive through neighborhoods looking for FOR SALE signs.
Read the local real estate magazines available in newsstands and in real estate offices.
Look for OPEN HOUSE signs in their area of choice.
Visit local real estate offices looking for information or help.
Those days are long gone now that nearly 99.9% of homes listed with a broker are "ON THE INTERNET".
DON'T HAVE A COMPUTER? Oh sure, there are consumers who don't have a computer. I believe I spoke one about 5 years ago. She used the computer in her local library. Fact is, even she was doing her home buying research "on the Internet".
When the NAR publishes the statistic that 87% of consumers begin their real estate research ON THE INTERNET, I suspect that they are spot on.
YOU FOUND THE HOME. Sooner or later, a serious home buyer is going to find the home to buy and enter into a LEGALLY BINDING CONTRACT OF SALE.
NOW STOP LOOKING!!
Consumers feel empowered. In fact, many consumers love looking on the Internet at listing information of homes for sale. In fact, they often find it hard to stop looking at homes for sale. I recently got e-mail from a home buyer who was UNDER CONTRACT but wanted to see a new listing in the same community. I asked the home buyer if they were planning to kill the contract they had?? That's always a risk with a short sale. What she said surprised me. "I know we have an offer on the house, but I was curious about the new listing."
"NO, NO, NO". I gently told here that she didn't have an OFFER on a home, but had a LEGALLY BINDING CONTRACT OF SALE.
In the past, when a buyer was under contract, they stopped looking. Today, they are almost compelled to "just take a peek" at new listings. It's so easy with their Smart Phone IDX icon right there.
WHAT TO DO? With IDX access, consumers are alerted by e-mail when there new listings that meet their search criteria. So, once a buyer is under contract, I remove them from daily IDX alerts. Fact is, home buyers don't always understand the seriousness of a Contract of Sale, the operative word being "CONTRACT". Alter all, the buyers have Earnest Money on deposit and, as the trust agent for that money, I can't just give it back to them.
WE CAN'T GO BACK IN TIME. We have the Internet and most of us believe that it's a good thing. However, consumer access to what was once proprietary information brings a completely new set of challenges. Sure, consumers have access to the information. They simply do not have the training or experience to use that information wisely.
THAT'S OUR JOB!
Courtesy, Lenn Harley, Broker, Homefinders.com, 800-711-7988, serving home buyers in Loudoun County VA.
Comments(75)