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STOP LOOKING!! YOU'RE UNDER CONTRACT!!

By
Real Estate Agent with Lenn Harley, Homefinders.com, MD & VA Homes and Real Estate 303829;0225082372

INFORMATION OVERLOAD is certainly present in real estate syndication.  Is it a good thing?  I suspect that many would say "SURE"

I'm not so sure. 

REAL ESTATE OFFICES WERE THE SOURCE OF INFORMATION.  I can recall the pre-Internet days of real estate practice when listing information for HOMES FOR SALE was available only to real estate brokers and their agents.  How did prospective home buyers learn of homes for sale?  The only way they could see homes for sale before "online advertising" became ubiquitous was to. . . . . . .

      Look for ads in the real estate section of local newspapers.

      Drive through neighborhoods looking for FOR SALE signs.

      Read the local real estate magazines available in newsstands and in real estate offices.

      Look for OPEN HOUSE signs in their area of choice.

      Visit local real estate offices looking for information or help.On the Internet

Those days are long gone now that nearly 99.9% of homes listed with a broker are "ON THE INTERNET".

DON'T HAVE A COMPUTER?  Oh sure, there are consumers who don't have a computer.  I believe I spoke one about 5 years ago.  She used the computer in her local library.  Fact is, even she was doing her home buying research "on the Internet"

When the NAR publishes the statistic that 87% of consumers begin their real estate research ON THE INTERNET, I suspect that they are spot on.

YOU FOUND THE HOME.  Sooner or later, a serious home buyer is going to find the home to buy and enter into a LEGALLY BINDING CONTRACT OF SALE. 

NOW STOP LOOKING!!

Consumers feel empowered.  In fact, many consumers love looking on the Internet at listing information of homes for sale.   In fact, they often find it hard to stop looking at homes for sale.  I recently got e-mail from a home buyer who was UNDER CONTRACT but wanted to see a new listing in the same community.  I asked the home buyer if they were planning to kill the contract they had??  That's always a risk with a short sale.  What she said surprised me.  "I know we have an offer on the house, but I was curious about the new listing."  

"NO, NO, NO".  I gently told here that she didn't have an OFFER on a home, but had a LEGALLY BINDING CONTRACT OF SALE.

In the past, when a buyer was under contract, they stopped looking.  Today, they are almost compelled to "just take a peek" at new listings.  It's so easy with their Smart Phone IDX icon right there.

WHAT TO DO?  With IDX access, consumers are alerted by e-mail when there new listings that meet their search criteria.  So, once a buyer is under contract, I remove them from daily IDX alerts.  Fact is, home buyers don't always understand the seriousness of a Contract of Sale, the operative word being "CONTRACT".  Alter all, the buyers have Earnest Money on deposit and, as the trust agent for that money, I can't just give it back to them. 

WE CAN'T GO BACK IN TIME.  We have the Internet and most of us believe that it's a good thing.  However, consumer access to what was once proprietary information brings a completely new set of challenges.  Sure, consumers have access to the information.  They simply do not have the training or experience to use that information wisely. 

THAT'S OUR JOB!

Courtesy, Lenn Harley, Broker, Homefinders.com, 800-711-7988, serving home buyers in Loudoun County VA.

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Comments(75)

Joy Carter & Jeff Booker Brother and Sister Team
Keller Williams Parkland/Coral Springs Realty-GreatFloridaHomes Team - Coral Springs, FL
Trust Your Family's Move To Our Expertise!

We had a client yesterday who said, "It is amazing that as soon as I found the home and went under contract, the new searches stopped arriving in my In Box".

Well No, I turned the updates off so you would stop looking. You are under contract. Thank Goodness (we looked for 8 months before we finally secured one you liked!)  Joy

Jun 11, 2013 12:38 AM
Lenn Harley
Lenn Harley, Homefinders.com, MD & VA Homes and Real Estate - Leesburg, VA
Real Estate Broker - Virginia & Maryland

Linda.  Matters of CONTRACT are important in real estate.

Larry.  Not sure what I said, but she stopped looking.

Dana.  Thanks.  It's a matter that affacts many of us from time to time.

Joy.  Of course.  However, the consumer then goes to Zillow and sends me listings of SOLD properties.  Eeeeekkkkk!!!

Jun 11, 2013 01:00 AM
Charita Cadenhead
eXp Realty - Birmingham, AL
Serving Jefferson and Shelby Counties (Alabama)

I have a buyer's addendum that I present with the BA agreement that says once they're under contract, we stop looking. PERIOD! 

Jun 11, 2013 01:13 AM
Kimo Jarrett
Cyber Properties - Huntington Beach, CA
Pro Lifestyle Solutions

I would think that a buyer under contract stop looking immediately and wait for the contract to close and not be bothered by the time, energy and effort regarding any form of real estate. I guess, I am mistaken. 

Jun 11, 2013 01:25 AM
Tni LeBlanc, Realtor®, J.D.
Mint Properties, Lic. #01871795 - Santa Maria, CA
Tenacious Tni (805) 878-9879

I've found that with all the information buyers are more dissatisfied generally.

I had a long term prospect contact me recently about a foreclosure that the bank has held on to for over a year.  He found it on the internet.  He couldn't understand why I couldn't help him buy that home.  

Then there are the foreclosure sales to investors that never get listed, he contacted me about those too.  After seeing low sales prices on the internet.  

Then there are the short sales that go contingent at a low price after zero days on market with no one being able to view or bid on the property.  He contacted me about one of those too.  

By now, he does have a more realistic picture of what is going on -- but he is also very dissatisfied with the process of buying a home and on information overload.  And I fear, he is more vulnerable to a scheme...

Low inventory just compounds the situation and frustration.  Too much information and not enough homes to sell!  LOL.

I also stop listings once under contract... a contract is serious business and should be treated as such.

Jun 11, 2013 01:29 AM
Anna "Banana" Kruchten
HomeSmart Real Estate - Phoenix, AZ
602-380-4886

Legally Binding Contract - let's talk about what that means and what happens should you breach it....we have this conversation upfront.  Just yesterday a buyers agents clients pulled out on a contract we put together last week - because he's going to be gone for 3 months. What???? Then I find out agent was writing mulitple contracts for this client with not enough funds to buy them all. Really???  It's a crazy market here and people are doing lots of wacky stuff.

Jun 11, 2013 02:11 AM
Karen Crowson
Coldwell Banker Residential Brokerage - Rancho Bernardo, CA
Your Agent for Change
I too suspend the search alerts for buyers, but only after close of sale. They continue to watch with anxiety while they perform inspections. If something turns up at that point, they want to be back on the hunt for another property. And it happens occasionally.Until appraisal time, they like to see that other homes are going pending, perhaps higher than the one they've offered on. Gives them more confidence about what the appraisal may bring. After close of escrow most are too focused on their move and let the searching go. That usually signifies peace with their decision.
Jun 11, 2013 02:32 AM
Jake Bodnar
Arizona Housing Experts - Phoenix, AZ

CLIENT: So what other houses can we look at today?
ME: Uh....why?CLIENT: We haven't heard anything back from the other two guys yet and we only have another month before we have to move.
ME: You put in the first application yesterday and I faxed the last one two hours ago. You do realize its $60 per applicant per house right?
CLIENT: I know, but I was looking on the internet last night and found some other ones that I wanted you to look into.
ME: Why were you looking on the internet?
CLIENT: ::very confused:: Well, you never know man.
ME: How did you hear about me again?
CLIENT: Browsing websites.
ME: ....so why are we in my office exactly?
CLIENT: Cuz no one else ever answered my calls and if they did they said the house was already sold months ag--- oh. Okay....I'm picking up what you're putting down. Just give me a call as soon as you hear something.

Sometimes you just need to remind your client why they're not buying their house through Amazon.com...

Jun 11, 2013 02:48 AM
Lenn Harley
Lenn Harley, Homefinders.com, MD & VA Homes and Real Estate - Leesburg, VA
Real Estate Broker - Virginia & Maryland

Charita.  Good practice.

Kimo.  I think that she's just hooked looking at listings.

Tri.  Serious business indeed.  I let the co-buyers know that their EM would be at risk if they tried to get out. 

Anna.  I have had agents in the past who are simply driven to write, write, write.  Drives me nuts.

Karen.  After closing, of course, but not in the middle of a transaction.  Buyers need some discipline.

Jake.  I love it. 

Jun 11, 2013 02:55 AM
Ben Yost - 303-587-4297
First Time Home Buyer, Mortgage Rates, Pre-Approval - Denver, CO
FHA, VA, Conventional - Mortgage Loans in De

Usually I find if they are still looking - they aren't entirely happy with the home they have under contract.

The Internet is there way of screaming out for help!

It used to be Open Houses.

They will usually find a way to get out of the contract (loan objections deadline?) and often go with a Realtor that will listen to them.

Not saying that is the case here but don't be so quick to jump to the answer (you like or assume is the right one) either?

Maybe time for a good old fashioned heart to heart.

 

 

Jun 11, 2013 04:02 AM
Sandra Paulow
Aspen Properties, Inc. - Pinetop Lakeside, AZ
REALTOR, Associate Broker, GRI, SFR

Len, I have been feeling for a while that syndication is a double edged sword.  People become Real Estate Junkies with the advent of online searches.  They can't help themselves.  They find a house they like and then they keep looking at more.  I also stop them from receiving more listings from me once they are under contract but that doesn't stop them from looking at the syndication sites.  I believe the concept of "the grass is always greener" applies more than ever to real estate.  Not sure what possesses people to keep looking once they have found a home to buy but they do.  I'm not sure as you say that they understand that they have made a commitment and they think if they find something better they can have it.  More of the "I want what I want" trend of society today. 

Jun 11, 2013 04:18 AM
Bernadette Arzu
Serving Sugar Land, Missouri City, Richmond and Pearland - Sugar Land, TX
Broker-Associate, Keller Williams Realty SW

For some buyers it like addiction that they can't go "cold turkey". Had a client who continued to look for an entire year after she bought. She just liked looking at houses. 

Jun 11, 2013 04:55 AM
Lenn Harley
Lenn Harley, Homefinders.com, MD & VA Homes and Real Estate - Leesburg, VA
Real Estate Broker - Virginia & Maryland

Ben.  Fortunately, they've closed and she thanked me for not putting their contract at risk.

Sandra.  When IDX first became available, I wrote to buyers that they were now "empowered".  Now they are power hungry.

Bernadette.  Who knows.  You may sell her another home in a short while.

Jun 11, 2013 06:29 AM
Lynn Afton
Greenridge Realty Oakmont - Big Rapids, MI
REALTOR® Near Big Rapids, MI, Mecosta County
Many buyers become addicted to searching!
Jun 11, 2013 06:50 AM
Lenn Harley
Lenn Harley, Homefinders.com, MD & VA Homes and Real Estate - Leesburg, VA
Real Estate Broker - Virginia & Maryland

Lynn. That's a fact.

Jun 11, 2013 07:17 AM
Marte Cliff
Marte Cliff Copywriting - Priest River, ID
Your real estate writer

Contracts... commitments... I'm beginning to think those are old fashioned concepts that too many people don't believe in any more. Even "legally binding" doesn't mean much to some people. They just find a way out.

Jun 11, 2013 07:59 AM
Bob Crane
Woodland Management Service / Woodland Real Estate, KW Diversified - Stevens Point, WI
Forestland Experts! 715-204-9671

Yes Lenn, the free access to information has made buying and selling real estate a whole new game, and yes unless your buyer wants to buy more than one home it is time to stop shopping when the offer is accepted.

Jun 11, 2013 01:50 PM
Lenn Harley
Lenn Harley, Homefinders.com, MD & VA Homes and Real Estate - Leesburg, VA
Real Estate Broker - Virginia & Maryland

Marte.  Consumers may not understand the risks, but their agents should.

Bob.  Exactly right, IMO.

Jun 11, 2013 08:05 PM
Gene Riemenschneider
Home Point Real Estate - Brentwood, CA
Turning Houses into Homes

As I told one of my buyers, when you are engaged you should not go to the beach to look at other people.  

Jun 12, 2013 07:53 AM
Lenn Harley
Lenn Harley, Homefinders.com, MD & VA Homes and Real Estate - Leesburg, VA
Real Estate Broker - Virginia & Maryland

Gene.  HA!  THAT is a very good way to handle it.

Jun 12, 2013 07:56 AM