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Coming Soon: The Great Debate on "Coming Soon"

By
Real Estate Broker/Owner with Eagle Ridge Realty / Signature Homes & Estates DRE# 01309169

COMING SOON - 6" x 24" Blue Sign Rider

There has been much talk about the topic of posting "Coming Soon" listings out there.  I've seen it from various posts of people throughout the country, so I am guessing it is a national PROBLEM.

I sat in a seminar today, as our MLS is going to be having a new interface and some new features.  

One of the new features is that we will be allowed to enter Coming Soon listings.
These listing will be hidden from the aggregators, and can stay on that status for only 30 days, then they will automatically be posted as Active Listings.

Here's why I'm against it (and I have not heard a good reason for it, as I think my fellow Realtors will game the system):

  • One can post a listing there, hoping that someone in their office will see it, thus having them be able to write up an offer, essentially creating a dual agency, and avoid working with other brokerages.  It kind of breaks the spirit of having an MLS in the first place when you block out the competition.
  • If you have a signed listing agreement, and perhaps the house is not ready to show, just enter the listing period a month down the road.  (There goes that argument)
  • Others will see the price, and knowing the house is coming on the market, will underprice your listing, thereby hurting your seller's chances to get top dollar, yet creating a possible lower comp.

There are other concerns I have as well.  I don't think it does the Seller any good to post it and I also wonder if they could argue that they didn't have contractual intent when it is posted that way.

Just my thoughts...  What are yours?

Mark Don McInnes, Sandpoint-Idaho
Sandpoint Realty LLC - Sandpoint, ID
North Idaho Real Estate - 208-255.6227

I belong to 2 MLS's here.  One addressed the "coming soon" quite well I believe.  Simply stated that once the property was advertised publicly, in any way, it need be active on mls within 24 hours.   They talked of other issues this was addressing but I sincerely believe it bottom line was initiated for the coming soon.  Mark

Nov 05, 2014 03:56 PM
Christopher Pagli
William Raveis Legends Realty Group - Tarrytown, NY
"I Stay Open Until You Close"

Pocket listings are against the law here in NY and this would be a form of that, especially if I'mm allowing co-workers to strike a deal before hitting the market.

 

Nov 06, 2014 10:50 AM
Laura Filip
Laura Filip Broker , Opening doors for All Seasons of Life - Whitesboro, TX
What can we do for you today?

Thank you for sharing your thoughts have a great day talk to you soon. 

Nov 08, 2014 08:15 AM
Eagle Ridge Real Estate Agents
Eagle Ridge Realty - Gilroy, CA
Representing Buyers and Sellers in Eagle Ridge

This is a good post and it will hopefully attract some business your way.  Good luck selling!

Nov 18, 2021 07:15 AM
Signature Homes & Estates
Signature Homes & Estates - Gilroy, CA
"Our Performance Will Move You!"

Great post as always.  Wishing you best of luck and much success!

 

Dec 19, 2021 07:00 AM
Signature Homes & Estates
Signature Homes & Estates - Gilroy, CA
"Our Performance Will Move You!"

Always interesting posts.  Keep on blogging and selling!

Apr 03, 2022 12:52 PM
Eagle Ridge Real Estate Agents
Eagle Ridge Realty - Gilroy, CA
Representing Buyers and Sellers in Eagle Ridge

I like your posts.  I hope it is bringing in a lot of business to you! 

Jun 01, 2022 06:52 PM
Eagle Ridge Realty
Eagle Ridge Realty - Gilroy, CA
"Our Performance Will Move You!"

Your posts are always informative and that is appreciated.  Keep on posting.

Feb 12, 2024 05:16 PM