Would greatly appreciate any experiences agents/brokers have had with television advertising. I'm considering it and am in the midst of research cost. Main idea would be for local name recognition and to drive viewers to our web site.
Tutas Towne Realty, Inc and Garden Views Realty, LLC - Winter Garden, FL
Selling Florida one home at a time
Hi Lenn, About 6 years ago I had a 30 second spot. I was on 20 times a day on Lifetime, USA, TNT and TBS. There were a few more but I can't remember them. It was awesome! The response was more than I could handle. I couldn't even go to the grocery store without people coming up to me "Aren't you the guy on TV". I hated it. After about a year I got priced out. If you can handle the attention. Go for it!
Aug 15, 2006 11:44 AM
Lenn Harley, Homefinders.com, MD & VA Homes and Real Estate - Leesburg, VA
Real Estate Broker - Virginia & Maryland
Thanks Bryant and Dan.
I wouldn't put myself in any TV ad. I have a few ideas for production that wouldn't require a human. We'll see.
I've been away for a few days at an SEO symposium. Very interesting. I'm trying to catch up and have a meeting with Comcast tomorrow.
I'm trying to get more name recognition and drive home buyers to the Homefinders.com web site. If they can produce a TV spot that I like, I'll try it for a couple of months. If they insist on a year long contract, we won't be talking for very long.
Aug 24, 2006 10:39 AM
San Diego, CA
Back when I was a Realtor in Texas (1970s-1980s), I was always doing television advertising and always getting good ROI.
When I started my home inspection business here in San Diego in October 2001, I found a one-hour program about real estate that, each week, had five or six San Diego Realtor biggies each week, so I thought that would be a good place to try out a television ad. I ran a 30-second spot each week for six months. Zip. Zilch. Nada.
Fast forward five years, and I've done lots of work for many of those Realtor biggies. All of them said that the program was a dismal failure for them as far as their own ROI. We all agreed that we did learn something, though: People watching television at 10:00 p.m. are not watching programs on real estate. LOL
Jan 23, 2009 11:51 AM
Lenn Harley, Homefinders.com, MD & VA Homes and Real Estate - Leesburg, VA
Real Estate Broker - Virginia & Maryland
David. Thanks. Unfortunately it didn't prove to be cost effective and after the 6 month contract, I stopped. Google is better.
Feb 15, 2009 09:14 PM
Rainmaker
2,759,877
2,759,877
Lenn Harley
Real Estate Broker - Virginia & Maryland
Service Areas
Real Estate Resources
Recent Posts
ActiveRain Community
over 6 years ago
Local News and Events
over 1 year ago
Home Buying
about 8 years ago
Maryland and Virginia real estate agents and brokers serving buyers and sellers with experience. Search listings in Maryland and Northern Virginia and get daily updates of new homes for sale by e-mail. Contact Lenn for a tour of homes. REALTORS available every day for home tours. Homefinders network of experienced agents and brokers includes new home specialists, resale specialists and luxury home experts. We can help you with your home buying needs. Homefinders offers discounted 5% listings for Maryland, Northern Virginia home owners. Experienced agents helping buyers and sellers in the Washington Metro area since 1985.
Loudoun County, VA on Facebook
Comments(5)