Seller, did you follow up?
This blog is authored by Peter den Boer an Associate Broker from Woodstock, Florida. It is important to follow up on the marketing that the agent promised you. Unfortunately, there are agents who promise the world and do little or nothing in terms of marketing. If it sounds too good to be true, it probably is....
Agents do a remarkable amount of followup on meetings, calls, inspections, contracts and the such. Did you know that as the seller you should too? In particular, I was looking at homes this morning that have expired, or not sold in the time allotted by the listing agreement, and was struck by the fact that most of these listings had photos of the homes that were dark and out of focus. I wonder if that is a coincidence?
I don't think so. On one home in particular, there was one photo that was so dark I could not tell what it was. Do you think this makes potential buyers want to see this home?
When you entrust the sale of your home to a Realtor, please ask them to send you a link to the MLS posting of your home. You absolutely deserve and need to know what your listing looks like to other agents and buyers. Does the listing portray your home in a good light? Is it accurate? These are things sellers need to do.
In this market, homes in good condition and priced correctly are selling fast. There is just no good reason for a home that meets these criteria to expire without selling. I make sure that my photos of your listing will be clear and bright, representing your home the way it should be done.
I write about daily life as a Realtor in the Towne Lake Community in Woodstock Georgia.
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