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80 20 Rule - Client Followup - What's Your Plan?

By
Real Estate Agent with Diane O and Friends - Benchmark Realty 290309

We've all heard of the 80-20 rule, but what does it mean to our business. The basics of the rule means that in any set of things (activities.) a few (20 percent) are vital and many (80 percent) are considered trivial.  What is your 20%?  What are the things that you focus on to get results...or do you get struck worrying about the 80%?   

Getting Focused

A number of us decided that we would get focused on our buisness through a book study using Michelle Moore's *55 Fast Tips to Jump - Start Your Real Estate Business.   A total of 17 signed up and off we went.  The group was to meet each Tuesday from 4:30 to 6:30 in Downtown Franklin.  The first night we had a total of 14, the next week 7.  So what does that say?  Well let's look at the 80-20 rule.  That's right we our attendance numbers are closer to the 20 percent.  That would be the 20% who really are committed to the book study...and their business.

One of your focused activities should be client followup

Here are some interesting actions/results found in a recent study of sales people:

  • 48 % of salespeople NEVER followup after the first in person meeting.  Of that 48% only 25% have a second contact.

The Results:

  • 2% of sales are made on the 1st contact
  • 3% of sales are made on the 2nd contact
  • 5% of sales are made on the 3rd contact
  • 10% of sales are made on the 4th contact
  • 80% of sales are made on the 5th to the 12th contact

It time to get focused on followup.

Posted by

 

Benchmark Realty,318 Seaboard Ln., Ste 115, Franklin, TN  615-371-1544
Diane Osowiecki, license #290309 cell - 615-406-2184  email  diane@dianeo.us
Bob Osowiecki, license #325031  cell - 615-878-3902 email  bobointn@gmail.com
 

Comments(2)

Barbara Todaro
RE/MAX Executive Realty - Happily Retired - Franklin, MA
Previously Affiliated with The Todaro Team

Hi Diane.... 20% of the agents are focused on succeeding.... that rule can apply ot many things in life...

Oct 15, 2013 02:30 AM
Larry Brewer - Benchmark Realty llc
Benchmark Realty LLc - Nashville, TN

Hi Diane - I agree with Barbara, and I may be as guilty as most about following up. This reminded me that if I would call all of my contacts on a monthly basis, I could probably increase my sales by more than 100%.

Oct 15, 2013 11:29 PM