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What Brings Someone To An Open House?

By
Real Estate Agent with Coldwell Banker Residential Brokerage BRE#01732313

Open HouseI held an open house in Livermore, CA today. Agents do this for a number of reasons.

  • To give exposure to a listing they are selling, especially if showing capabilities are limited. (Think young children, day sleeper, pets, tenants).
  •         To get first hand feedback from potential buyers about desirability, pricing, condition to then share with the sellers.
  •        To meet new buyer clients, even if not for this particular home.
  •         To meet other potential sellers.

It’s not always because they are looking to buy a home in the Tri Valley! 

  •  Assessing potential competition.  
  • Seeing where prices are going in their own neighborhood. 
  •  Potential buyers, taking a second look.
  •  Keeping an eye out for a family member.
  •  Comparing amenities and updates to homes like theirs to get ideas.
  •  Just like to look at houses – it’s a pastime.
  • Initial assessment - what do homes look like and cost in an area.
  •  Snooping. Don’t want to ask their friends or relatives what houses in the neighborhood cost.
  •  Agents, previewing for clients.

And of course, those bona fide home buyers. Sellers and agents alike enjoy seeing them stop by.

Beth Atalay
Cam Realty and Property Management - Clermont, FL
Cam Realty of Clermont FL

Hi Karen, of course our sellers love it when we hold open houses but reality is, their house most likely won't be sold in result of an open house, however, they do have much to benefit from them. They do receive feedback, brings more exposure and if brings the right buyer, that's a huge bonus. When done right, open houses do work!

Feb 01, 2014 10:50 AM
Karen Crowson
Coldwell Banker Residential Brokerage - Rancho Bernardo, CA
Your Agent for Change
I know I like open houses when I"m working with buyer clients. Makes it much easier to work with a showing window of 3 hours than trying to pinpoint an exact time.
Feb 01, 2014 11:44 AM
Laura Allen, Lake Tahoe - Truckee Real Estate for Sale TahoeLauraRealEstate.com
Coldwell Banker Realty, Tahoe City, CA (530) 414-1260 - Tahoe City, CA
Tahoe Real Estate Agent Helping Buyers and Sellers

Karen - Love open houses for all of the reasons you posted and even a few you didn't have on the list.  I hope you had a great day!

Feb 01, 2014 04:14 PM
Rebecca Foresee
Alain Pinel Realtors - Morgan Hill, CA
Let's foresee the possibilities . and get results!

Karen, You make excellent points!  Sellers should always expect their neighbors to come by.  These very same neighbors often want someone they know to buy and move it; a plus not to be overlooked.

Feb 06, 2014 10:15 AM
Karen Crowson
Coldwell Banker Residential Brokerage - Rancho Bernardo, CA
Your Agent for Change

Laura, do tell about the others ;)

I enjoy meeting the neighbors. They often have helpful information for potential buyers, and it's that confirmation that the buyers are looking for.

Feb 06, 2014 10:24 AM