Just read an excellent blog by Rebecca Foresee asking how much time we spend on social media. That got me to thinking: We spend so much time communicating on websites and communities such as Facebook, LinkedIn, Google+ and Activerain:
HOW MUCH TIME DOES IT LEAVE US TO NETWORK ONE-ON-ONE?
Or is it a thing of the past? It is certainly more efficient to write a blog that ends up potentially in front of hundreds if not thousands of people. But to me,
IT'S LIKE SENDING OUT BIG OL' HAIL MARIES.
Yes, many times we know people are reading them because we get comments back if not actually have people call us. And because of this, we know we get EXPOSURE, and that all over the World Wide Web.
But are we getting enough business from it to risk not going out there and networking one-on-one?
I find that every time I go out there I get a FEEL for the market and who is doing what. And just in my sphere, I don't want them to forget about me because someone else was connecting with them one-on-one,
AND CHOOSING THAT SOMEONE ELSE OVER ME.
Networking one-on-one has had such a positive effect on my business, I am loath to spend a whole lot of time on social media for this reason. Obviously, I can't ignore it because I want my name to be out there when someone is searching for a real estate broker in my area.
BUT I DON'T WANT TO RELY ON SOCIAL MEDIA TO GET ME BUSINESS.
Yes, I know there are other ways of marketing that takes a minimum of your time but you have to throw money at it! That includes a better website "mousetrap", or buying leads, advertising on sites such as Zillow (they called me again, but nothing is available in my zip code 93921), sending out mailers, and print advertising. All these add up pretty quickly.
FOR ME, ONE-ON-ONE NETWORKING WORKS.
So in my world, I plan to spend most of my time still on one-on-one networking which has ALWAYS been successful for me.
HOW ABOUT YOU? IS ONE-ON-ONE NETWORKING A THING OF THE PAST FOR YOU?
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