Every single agent over $500,000 GCI should be doing FSBO and/or Expired Marketing. Time to start.
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FSBO and Expired Marketing
If you are doing Expired Marketing, you should add FSBO. If you are doing FSBO, you should add Expired. The systems, skills, and resources are the same.
I spoke to a client this week who has been doing $100,000-$200,000 GCI per year of Expired Marketing, but had not yet added FSBO even as the market shifted and FSBO count has grown.
Radio Advertising - Matt Wagner - Wizard of Radio for Real Estate
We are proud to be sponsors of Matt Wagner's Mastermind in Dallas May 15-17. Speakers will include Barbara Corcoran, Glenn Beck, and over 150 top agents. This is an exclusive event for Matt's clients and selected top agents who may have interest in radio advertising. I have known Matt for five years and he is among the top 10 people in the industry for working with the very top agents. If you are currently doing radio or considering radio, reply and I will connect you with Matt.
Steve Speaking in San Jose - May 2nd
I am speaking at Santa Clara Association of Realtors on Friday, May 2nd. I am speaking on our new book, Billion Dollar Agent Manifesto. If you are in the San Jose, CA area, reply and I will send more details and let's meet. Thank you very much to our clients Sandy Jamison and David Lawver for helping to arrange/sponsor. Send referrals for Silicon Valley to Sandy Jamison at www.sandyjamison.com. If you are in CA and want a lender who will provide marketing joint venture support, contact David Lawver at www.kalfinancial.com.
Stop Wasting Time
I am confident that everyone reading this is wasting 30% of their working time. You can be insanely more productive if you seek to learn from our Time Management Challenge. This is still currently a complimentary gift to clients from Best Agent Business and $99 to everyone else. If you KNOW that you can be vastly better with your Time Management, reply and let's make it happen.
Agent Splits for Teams-Brokerages: Team Deals vs. SOI Deals
I had breakfast with a top client this week and discussed agent splits. How much are you paying your Buyer's Agents for team leads? How much do you pay for their own SOI/Client leads? How much do you pay as referral fee for seller leads they give to you? Do you let your Buyer's Agent do listings? Tell me your numbers and I will give you some feedback. My concern is that sometimes the team is paying too high of a split for SOI/Client leads and the agent may be doing a decent number of deals, but profit on agent is much lower because most deals are SOI/Client and they tend to work team leads far less Does this ring a bell?
Steve's Musings
Do you think you are a good People Manager? Why or why not? Is this helping your business growth or holding you back? Call me, email me, or reply to this blog. Yes, I really do want to know.
P.S. Yes, of course we have a Pinterest board.
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