real estate marketing: Invest in Farm Marketing
- 07/11/18 08:56 PM
Farm Marketing is where an agent targets a specific geographic area to market their services to. It can be a great investment, once you’ve fully committed to it. The first step is determining where you should be farming. We have a process that helps you determine which area would be best to market to, as well as how to market to them. If you’re ready to take your business to the Next Level, give us a call at 202-297-2393. You can check out our page discussing Farm Marketing here as well: https://bestagentbusiness.wikispaces.com/Farm+Marketing Do us a favor and “like” us on Facebook. Reply to this … (0 comments)
real estate marketing: ‘Slow Sallies’ and Overpaying Your Buyer’s Agent
- 06/02/15 10:25 PM
Why do top teams pay a Buyer's Agent the same for a buyer web lead as a seller from your listing who needs to buy a new home? Are you overpaying your Buyer's Agent? See below. Watch Video Now - Short 2 Minutes Subscribe to our YouTube videos HERE. · Time Management - Steve's Weekly Calendar · Buyer Management - Introduction to New Concept in Industry Are You Overpaying Your Buyer's Agent? I have seen almost ALL top teams with a crazy compensation model which makes no sense to me. Let's say they are paying Buyer's Agent on a 50/50 split. If a Buyer's Agent makes 200 dials on the … (2 comments)
real estate marketing: Client Case Studies - Quick Tips
- 06/01/15 11:28 PM
Watch Video Now - Short 2 Minutes Subscribe to our YouTube videos HERE. · Laws of Subtraction - Time Management Tip - Delete Stuff · Steve's Home Office View: Global World Headquarters of Best Agent Business Here are some quick tips based on recent client calls or meetings. Do any of these situations apply to you? Call Seller BC Leads: I had at least five conversations this week with Clients/Leads doing over $200,000 GCI and every single one of them is wasting Seller BC leads, which is most profitable type of lead backlog. Agents call me and ask me to hire us to help call buyer web leads, and … (0 comments)
real estate marketing: Email Management With Ease
- 05/29/15 01:24 AM
Do you cringe before you open your e-mail? You know you have to open it, but there could be a hundred new messages in there that need to be managed. Is this a good use of your time? Probably not. We can help manage your email. Reply to this blog or email me with your top three Email Management problems and I will give you some quick tips which you may have never heard before. Watch Video Now - Short 2 Minutes Subscribe to our YouTube videos HERE. · Think like a Billion Dollar Agent - Both/And Thinking · Lots of Listings? - Get a Listing Assistant not a Listing … (0 comments)
real estate marketing: No Such Thing as a Past Client and Use Your Leads
- 05/11/15 10:51 PM
Watch Video Now - Short 2 Minutes Subscribe to our YouTube videos HERE. Billion Dollar Agent - Time Management Tips - Delete - Subtract Hyper Harry Driving - Do spend too much time driving around? Keep in Touch with Past Clients Oops, did you see I used that evil phrase Past Clients? Never use that word. Call them Clients. I spoke to a Client who last worked with us in 2008. We had 'kept in touch' over the years with monthly emails, periodic mailings, a hand-written note once or twice and quarterly calls. He said that if he treated his Past Clients the way we … (0 comments)
real estate marketing: Stop Buyer Agent Madness Part I
- 04/30/15 08:52 PM
Why would you expect that a Buyer's Agent is good at calling buyer web leads for 2-3 hours per day, showing homes to buyers, and doing closing management paperwork? Out of 10 buyer's agents you have hired, how many have been really good at all three of those talents? Watch the two videos below to catch my drift. Watch Video Now - Short 2 Minutes Subscribe to our YouTube videos HERE. Mail to Buyer Web Leads Lazy Buyer's Agent - Silly Business Owner Focus Unique Talent - Stop Buyer Agent Madness In the same way that a full-time assistant cannot be GREAT at all … (0 comments)
real estate marketing: Future Business is More Profitable Than Now Business
- 04/21/15 04:08 AM
Watch Video Now - Short 2 Minutes Subscribe to our YouTube videos HERE. Future Business is more profitable than Now Business This includes content from a call with a client...The real estate business is composed of NOW business which goes from new lead to listing signed or buyer under contract within one month and FUTURE business which is one month to a few years in future. Bold statement: We have concluded that FUTURE business is more profitable than NOW business. This includes Future business from repeat/referrals from Clients/SOI, as well as the percentage of Buyer BC, and Seller BC leads which buy/sell with SOMEONE … (0 comments)
Watch Video Now - Short 2 Minutes Subscribe to our YouTube videos HERE.
·FSBO Marketing Plan - We have combined calling and mailing plan for FSBO. ·Open House Vision - If you do Open Houses, here are some Billion Dollar Agent ideas to leverage. Expired Marketing We have found that our Expired Marketing works best with clients who already have been doing Expired Marketing or have done in the past and getting 10-20% of … (0 comments)
real estate marketing: Radio Advertising and Call Clients in April/May
- 03/24/15 11:20 PM
Question of the Week - Do you manage Closings to get Referrals? - Please Reply Do you manage your Closings in order to get, and increase referrals from all parties involved? Or do you just consider it a cost center? Call Clients/SOI in April/May We suggest a big push to work together to call ALL of your hundreds or thousands of Clients/SOI in April and May. This is the perfect time, when business starts to slow down a bit (depending on where you are, of course) to call through entire database of Clients/SOI to thank them for their business and referrals, update contact information, … (0 comments)
real estate marketing: Do You Know Where Your Leads Are Leading? We Do
- 02/25/15 08:55 PM
Do you need more leads OR do you need more calling of your current leads? I’d love to hear from you on this. When you reply or email me, choose only ONE of the above options and give details. We estimate that 20% of clients need more leads and 80% need more calling of their current leads. Leads include Seller, Buyer, Clients and SOI leads/people who should be called. Calling can be done by you, Best Agent Business or your buyer's agents. PAIN - a true story: We recently started calling a backlog of buyer leads that were 1-12 months old for a … (2 comments)
real estate marketing: Get Your Contacts Out of Your Phone/Facebook and Into Your Database
- 02/18/15 11:01 PM
Question of the Week - Please Reply Do you have Facebook friends or smartphone contacts that SHOULD be in your database as Clients/SOI or Buyer/Seller leads but are not in your database? Facebook - Database Management If you are active on Facebook, you likely have many friends and perhaps some leads which should be in your database. If you’re a client, we can pull/export your Facebook friends, and our Database Management Team can help you code and import into your database so Clients/SOI get Client Marketing and Buyer/Seller leads get worked properly. When you get a new Facebook friend, just … (5 comments)
real estate marketing: Five Secrets
- 02/15/15 10:07 PM
I read a book five years ago called The Five Secrets You Must Discover Before You Die. What are the secrets to finding happiness? Why do some people live well and die happy? John Izzo asked thousands of people to identify the wisest person they knew. "The Five Secrets You Must Discover Before You Die" shares what he learned from over 200 people, aged 60-106, whom others said had found the meaning in life. Here are the five secrets Follow Your Heart Leave No Regrets Share More Love Enjoy Life Today Help Each Other Of those, since it was recently Valentine's Day, I would … (4 comments)
real estate marketing: Random Tips This Week From Steve
- 02/11/15 07:45 PM
Proactive Client Service helps Seller and Client Relationships If you’re a Best Agent Business client, you know that we have a separate Client Services group that calls you periodically to touch base, make sure things are going okay and identify any needs to improve your happiness with Best Agent Business. Do you proactively call your Sellers for Seller Feedback to touch base? Do you proactively call your hundreds of Clients/SOI to touch base? We strongly believe that proactive client service touches build a long-term positive relationship that will lead to more repeat and referral business. At Best Agent Business, we practice what we … (5 comments)
real estate marketing: Husband and Wife Teams, Bushido Brunch and Client Case Study
- 02/10/15 06:50 PM
I keep running into more family businesses which are a husband and wife doing a team and running a solid operation. If you are a husband/wife team, even if you’re not already a client, reach out to me. We are going to form Triangles of three husband/wife teams all doing over $500,000 GCI with goals to grow and have solid net profits. We will have you interact with a daily email, weekly conference call, and monthly call with me to share ideas and aspects of running a family business, often with kids, and everything that comes with that as an opportunity or challenge. … (0 comments)
real estate marketing: Compare Your Quarters and What’s Your Exit Strategy?
- 01/21/15 05:52 AM
Fourth Quarter Revenue Compare - Financials I suggest that you take 10 minutes today and compare financial results for the 4th quarter 2014 with the 4th quarter of 2013. Go back and do a rough calculation of your closed deals and closed GCI for 2013 from October through December. Then, do the same for 2014. We are only interested in closed GCI - revenue. So, are you up or down and by what percentage? We believe that your goal is to outperform your market and gain market share constantly. For example, when I look at Zillow and search for Washington, DC, I can … (4 comments)
real estate marketing: Best Ways to Manage Closings and Mortgage Providers
- 01/15/15 07:17 PM
Closing Management Our Closing Management Team is growing again. We process closings for many of our clients with a team of 8-10 assistants. If you are still doing it yourself or using another outside vendor, consider delegating your closing work to Best Agent Business. Our long-term goal is to make Closing Management a profit-center for your business. Imagine if our super service leads to an average of one solid referral lead from your client within 30 days of closing. We will proactively ask for referrals during and after closing. If you do over 20 deals a year, delegate Closing Management. If … (0 comments)
real estate marketing: Market Changes and Opportunities for 2015
- 01/12/15 09:02 PM
Big Buyer Boom - NOW - All Hands on Deck There’s a high chance of interest rates rising in 2015, so it is critical to fully work all your buyer leads for first-time homebuyers now. Clients also often try to beat tax deadlines in order to reap tax year benefits. We can help, and do the following ASAP. Just unleash us! Send online buyer survey to identify the hot first-time buyers. This works! Send short emails to buyer leads to get a reply to qualify. Calling wave to find the 10-30% of your leads for 4/30/2015 focus. Work directly with those leads, … (0 comments)
real estate marketing: How Much Would You Pay for a Seller Listing Appointment?
- 01/07/15 05:38 PM
Okay, this is something new and different. A few weeks ago I wrote about the value of paying for Buyer Leads, and now I’d like to discuss Seller Appointments. When you do marketing and generate leads, that is only the first step of the process. For example, if you generate 100 buyer web leads, you may end up with only 5-10 qualified buyers ready for showings. What if you could buy Seller Expired Listing Appointment and Buyer Pre-Approved Ready for Showings? How much would you pay? Example using Referrals: If your average sales price is $200,000 and 3% commission is $6,000 and … (11 comments)
real estate marketing: Annual Goals for 2015 - Goalbushido
- 01/06/15 06:49 PM
I am so EXCITED about 2015 that I am jumping out of my chair this morning! Do you want me to review your 2015 goals? Do you want help on writing Annual Goals for 2015, for Health, Relationships, Finances, Business, and Personal? If so, just reply to this blog or email me, and share goals, or ask me to point you to our updated Goalbushido system for writing goals - no cost. Over the last 8 years we have helped over 3,000 people around the world learn about Goalbushido, and over 1,000 have written annual goals. We know goals. … (0 comments)
real estate marketing: How Much is a Buyer Lead Worth to You?
- 12/17/14 03:19 AM
We are going to transform the industry in 2015 related to the buyer side of the business. You heard it here first. Anyone who has a credit card can buy 100+ buyer web leads per month for about $10-20/each. A buyer web lead is worth about $20. If you have a $200,000 sales price and commission of $6,000, then you probably are fine with paying a referral fee of 25% or $1,500 for a closed buyer deal. Is that correct? So how much is a buyer lead worth which is a buyer who is pre-approved, ready to buy, ready … (5 comments)
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Farm Marketing is where an agent targets a specific geographic area to market their services to. It can be a great investment, once you’ve fully committed to it. The first step is determining where you should be farming. We have a process that helps you determine which area would be best to market to, as well as how to market to them. If you’re ready to take your business to the Next Level, give us a call at 202-297-2393. You can check out our page discussing Farm Marketing here as well: https://bestagentbusiness.wikispaces.com/Farm+Marketing
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