Social Media marketing in my opinion can be a big "Time Sucker". In the past I had spent too much time on it with little actual business. Sure, its nice to keep up online with past customers, but to increase your business I don't think most agents will get far doing that.
However, there is one way to get TRACKABLE BUSINESS with Social Media and that is with SOCIAL MEDIA SHARE- specifically of videos.
I have started doing a ton of videos. Several of them I share on social media. Here are a couple ideas that work real well with SOCIAL MEDIA SHARING OF VIDEOS.
1. I do listing videos with my voice on them describing the home. I have a template that surrounds the video with me info on it. I share the listing to my social media and ask the sellers to do the same. I can track how many people are watching the sellers sharing of the video. Often its 50+, meaning my "video business card" is seen by 50 of there friends! Huge!!! Sellers just love the fact I even do video and are happy to share it! (See example below)
2. I do testimonial videos for some of my vendors. See example below of one for my photographer. She of course shares it on social media and so do I. Also I think a good friend of hers then shared it to her Facebook page. The result= another 100 plus views of my traveling video business card!
Since doing this my business has exploded. For example 8 sales so far this month. Should do 2-4 more by the end of the month! Which will be my best month ever. Half are of normal business I would do. The other half are of people either calling me after finding me online and seeing everything I am doing, or from the increase of referred business!
See these example videos:
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