We've just added a new marketing tool for our listings in the form of single property websites to compliment our marketing techniques. The first two that we have created are for townhomes for sale in Atlantic Station and homes for sale in Haynes Landing. Unlike many other single property websites, these will be quite different than most in that they are built on the WordPress blog platform with a completely custom design and don't have that boring generic look most of us are familiar with when it comes to single property websites. Here's a screen capture of the homepage, which doubles as the slideshow jsut in case you aren't interested in clicking on thelink:
Besides just looking a bit better than your standard, website, it definitely comes with the important features; email a friend, contact, slideshow, virtual tour and photo gallery. We're going to add "priont flyer tomorrow and it will be pretty well set. Also, we look for these individual websites to actually perform in the search engines as well as on the sign riders and print material.
Do you use single property webnsites? What has been your experience? Anyone have any sales that they can attribute to them?
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