As a professional Home Stager I believe MLS photos are one of the most powerful tools a seller has. This week real estate broker, Tammy Lankford, wrote about her own research into the correlation between days on market and the quality/quantity of mls photos. In her post, How Many Photos Does Your Home Have In The MLS? , Tammy asks sellers if they ever look at their own listing online.
It's a good question. Based on many of the mls photos I see it's hard to believe that all sellers are checking to see what photos their agent is using to market their home.
One of my favorite Home Staging Consults was, and still is, a great example of the power of MLS photos. Prior to staging, this house was on the market over nine months, with very little showings and no offers.
After staging, and then updating the MLS photos, the house had TWO offers in three weeks.
The "Before" photos on the left are the actual MLS photos used prior to staging...
This was a very basic Home Staging....using only what the homeowner had on hand.
Want to read more on the power of MLS photos?
Your MLS Pictures Must Withstand Buyer Judgment
MLS Pictures Are The Secret Weapon of Choice
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