It's Time To Analyze

A great post to read on a cold Ohio winter day! Thanks for sharing!

1) while I'm not a realtor, I'll still answer. Biggest chunk prob. goes to Angie's List (which works well for us), and then marketing towards realtors/bus partners and marketing towards past customers.  Buckets 1 and 2 may not be about same size in spending and bucket 3 keeps growing (but the money is efficient there).  More time is spent in buckets 2 and 3.

2) Yes, definitely mobile responsive.  I did that a while ago, at least 1.5 yrs ago, but maybe 2.  Before that I had a WP plug in that made it better mobile (until my site was updated.

Good morning Kyle,

Always looking for website traffic; which is what I have been playing with lately.

Make yourself a great day.

Boosting web traffic to my sites is going to be my focus for this year.  Exploring PPC and FB ads, we'll see how that goes.  The biggest expenditure at THIS moment is direct mail.  Does hoping for warmer weather count?

Interesting time for you to post this, Kyle Reyes.  I was just reviewing that very thing. I'm doing a lot with fb, twitter, trying to use my blogs to drive traffic to my web site which has an IDX feed.  I do co-marketing farm mailings with a lender partner, use Constant Contact to about 400+ web lead prospects and a higher end magazine to a select group of past/potential clients, SOI and family. No traditional advertising or PPC for years now.

Kyle hope you get the information you are looking for.  ActiveRain is a good place to start getting it.

Good morning Kyle. The entire AR community can learn so much from you, thank you for all your contributions.

Make it a great weekend!

We use Boomtown but I am sure that with you at the helm it would be a lot more responsive...

Kyle, I probably spend less money on marketing than my AR friends. I don't do any PPC--never have, never will. I dabbled in direct mail. It's a waste of money as far as I'm concerned. The bulk of my business comes from my website and AR which doesn't cost me much. I've been waiting until our new brokerage opens to jump into video. I'm already dominating the searches in my area, video will provide another spot on page one and something no one is really doing in my area.