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How to increase the value of your home in one easy step, (or 8 really hard ones).

By
Real Estate Agent with Jameson Sotheby's International Realty

Spencer Rascoff, of Zillow fame has written a #1 best-selling book on Amazon, called Zillow Talk, the New Rules of Real Estate.

As reluctant as I am to give Zillow any free PR, this book has some interesting information to share, as the leading real estate website, with all of their gleaned real estate data available to them.

One of the interesting tidbits was mentioned on Good Morning America, this morning.

They say that a house located near a Starbucks would have increased in value a strong 96% in the period from 1996 through 2014, as opposed to homes that were not near a Starbucks which appreciated a mere 65% in the same time frame.  (That's a latte of appreciation)

The book also suggests:
* Using the word "cute" in your description could cost you lots of money. (yeah, I can see that)
* Never buy the worst house in a neighbourhood. (boy, I don't agree with that one)
* Never list your house for $444,000  (hmmm... I'm intrigued)
* You should never list your home before March Madness, nor after the Masters. (I can't agree with this one, either... our market starts the very beginning of February... well before March Madness)

I can't say that I agree with Spencer's "Grandé" conclusions ... but it's a lot of interesting information... entertaining at least.

Posted by

 ALAN MAY, Realtor®   
Specializing in Evanston Real Estate and North Shore Real Estate

Jameson Sotheby's International Realty, 2934 Central Street, Evanston, IL 60201
Office: 847.869.7300      Cell: 847.924.3313      Email: Almay@aol.com

Evanston Real Estate & North Shore Real Estate
Licensed in Illinois

   

Comments(18)

Richie Alan Naggar
people first...then business Ran Right Realty - Riverside, CA
agent & author

Who needs another opinion in an already crowded Real Estate transacting world

Jan 28, 2015 11:01 PM
Ed Silva, 203-206-0754
Mapleridge Realty, CT 203-206-0754 - Waterbury, CT
Central CT Real Estate Broker Serving all equally

Alan, I have assume his guide like so much of the stuff on Zillow would be correct 30% of the time

Jan 28, 2015 11:12 PM
Kevin J. May
Florida Supreme Realty - Hobe Sound, FL
Serving the Treasure & Paradise Coasts of Florida

Alan May do you mind if I give a shout out to my friend Jessica whose daily habit of a quad venti white mocha latte surely brought a 10 point increase in our equity. 

Jan 28, 2015 11:16 PM
Jenna Dixon
Momentum Real Estate Group LLC - Marietta, GA
55 & Over | New Constructions | Horse Farms

I agree with Ed Silva it sounds about as reliable as anything else to come out of Zillow.  It also seems like a lot of hooey to feed sellers' imaginations.  Proximity to Starbuck's...really?

Jan 28, 2015 11:30 PM
Jenna Dixon
Momentum Real Estate Group LLC - Marietta, GA
55 & Over | New Constructions | Horse Farms

I do have a new listing about to come on the market very close to a Starbuck's.  Perhaps I'll include it in the listing description, just to see if it gets me more showings!

Jan 28, 2015 11:31 PM
Alan May
Jameson Sotheby's International Realty - Evanston, IL
Home is where the hearth is.

Richie - everyone's entitled to one... some of us merely have a larger megaphone.

Ed - a reasonable assumption.

Kevin - go for it!

Jenna - hey... I'd put it in my detailed description (kinda tongue-in-cheek) on the brochures.

Jan 28, 2015 11:46 PM
Beth and Richard Witt
New York, NY
The best Retired Brokers !!!!

I'm with you Alan... I can't say I agree with much either... other than using the word cute...

Thanks for sharing Alan

Jan 29, 2015 01:12 AM
Alan May
Jameson Sotheby's International Realty - Evanston, IL
Home is where the hearth is.

Richard & Beth - glad to have you with me.

Jan 29, 2015 08:31 AM
Joan Whitebook
BHG The Masiello Group - Nashua, NH
Consumer Focused Real Estate Services

Hmm maybe it's a latte hot air for many regions!  I will agree with the word CUTE -- or Cozy for that matter.

Jan 29, 2015 12:22 PM
Alan May
Jameson Sotheby's International Realty - Evanston, IL
Home is where the hearth is.

Joan - a bit of foam-ing at the mouth... and stirring things up?

Jan 29, 2015 12:33 PM
Patricia Kennedy
RLAH@properties - Washington, DC
Home in the Capital

Oy!  As much as I don't want to give Zillow a penny, this might be a must read.  Perhaps I'll check it out of the library!

Jan 31, 2015 05:28 PM
Kristin Johnston - REALTOR®
RE/MAX Platinum - Waukesha, WI
Giving Back With Each Home Sold!

I enjoyed your post and I was glad Patricia put it on her weekly summary page this week!

Jan 31, 2015 11:08 PM
Nicole Doty - Gilbert Real Estate Expert
Zion Realty - Gilbert, AZ
Broker/Owner of Zion Realty ZionRealtyAZ.com

I bet this book is as accurate as my local weatherman. 

Jan 31, 2015 11:13 PM
Alan May
Jameson Sotheby's International Realty - Evanston, IL
Home is where the hearth is.

Patricia - if nothing else, I'm sure it'll be interesting.

Kristin - Patricia rocks, doesn't shet?

Nicole - hmmm... that's a ricochet insult, huh?

Jan 31, 2015 11:27 PM
Lottie Kendall
Compass - San Francisco, CA
Helping make your real estate dreams a reality

Interesting about Starbucks - I recognize the trend. And I think Laura Cerrano could tell us something about $444,000.

Feb 01, 2015 02:19 AM
Patricia Kennedy
RLAH@properties - Washington, DC
Home in the Capital

Hi, Alan!  You can find this post on today's "Last Week's Favorites". 

Feb 01, 2015 07:33 AM
Praful Thakkar
LAER Realty Partners - Burlington, MA
Metro Boston Homes For Sale

Alan May - I am about to list a home that's  next to Starbucks...(and will not let my sellers read this post at any cost!)

Feb 02, 2015 10:15 AM
Alan May
Jameson Sotheby's International Realty - Evanston, IL
Home is where the hearth is.

Lottie - $444,000?

Praful - I can fully understand that.

Feb 02, 2015 10:32 AM