When Zillow first popped up with the Coming Soon home for sale strategy, I thought it was kind of a waste of time. It wasn't until I spent more time thinking about how to use that strategy in conjunction with a seller's marekt that it truly hit home what a remarkable way this is to sell a home. Zillow's other promotion, the offer thingie, where you basically tell a buyer it's priced too high and there is money left on the table, well, I don't happen to think that is a good idea in our market, but the Coming Soon strategy definitely works wonders.
I've sold a handful of homes already with this strategy. It's causing buyers to bid against themselves. How wild is that idea? You can read more about how I use the Coming Soon home strategy for my Sacramento listings in my personal blog today: What the Heck is a Coming Soon Home?
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