Sensei/Grasshopper Contest...Think Like A Homeowner, Listing Agents
Listing is a competitive sport, but it’s not difficult to make the phone ring, if you market properly to homeowners.
Direct Mail Marketing is a real estate topic that we are all familiar with, and most likely, tired of reading. Gita Bantwal called me and asked if I would give her some direction with this topic and then post it for the AR Contest Sensei/Grasshopper: Round IV.
There are many more positives from direct mail marketing than there are negatives. However, the one significant negative is the cost of consistently mailing postcards.
As we all know, marketing is a “trial and error” task because all areas of the country are different, with different recipients within different marketplaces. The results are never carved in stone to be universal. When an agent has had many years of experience and positive results after much testing and trial and error, it’s worth sharing to curb the significant expense of testing the market.
The one common factor that IS universal with all potential sellers is their desire to find a real estate agent who knows how to market to find the right buyer for their home. That’s what the “sale pending” postcard relays to every homeowner. The universal desire of every homeowner is to hear one statement from their listing agent. “We can do this for you, too!”
Our marketing makes the phone ring, and we market our listings to buyers and their buyer agents. Listing is a competitive sport, but it’s not difficult to make the phone ring, if you market properly to homeowners. The “sale pending” postcard accomplishes that, and it’s mailed while the homeowner is still living in the home. Face to face testimonials of your marketing and your follow through will be available.
The “closed postcard” is not mailed until after the property closes, and the homeowner has vacated the property. At that point, it becomes a less powerful postcard. The biggest bang for the buck results with the “sale pending” postcard, and the proper one liner!! Think like a homeowner, if you’re marketing to homeowners to secure the listing of their home.
Barbara Todaro, sales manager of RE/MAX Executive Realty
Team Leader of The Kuney-Todaro Team
308 W. Central St
Franklin, MA 02038
508-520-9881
www.todarosellsfranklinma.com
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