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Sorry, Sellers, This is Why Your Home Did Not Sell in a Year

By John Mosier

Real Estate Agent with Realty ONE Group Mountain Desert DRE #SA554748000

June 03, 2015 09:21 AM

Sometime Sellers set rules that are self-defeating.

Here is an example taken from one of the listings here in Prescott.

Please ONLY show to qualified (meaning it's in their price range and they like the area and style of the home), ready-to-buy buyers (meaning this is a buying trip and they don't have a home they need/want to sell first).

Wow! Does this ever narrow the number of showings. How many Buyers will be ready to buy a home only after they have met these criteria?

Many Buyers go out several times before they actually have everything in place.
Many also want to find the new home well before they have their first home sold.
Many Buyers do not want to rent and move twice.

There is another reason this home did not get sold"

There is ONLY ONE PICTURE!
There is NO Virtual Tour!

I think the desire for privacy may have been the reason there are no pictures. The desire for privacy needs to be weighed into the decision to sell. The example in this post is a home in the $600,000 to $700,000 range.

Listing Agents: Would you take a listing with restrictions like these?

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David Shamansky

US Mortgages - David Shamansky - Highlands Ranch, CO

Creative, Aggressive & 560 FICO - OK, Colorado Mtg

I dont want to be bothered unless your serious and since my pics suck and I am tough to deal with you already bought someone elses home.... hmmm wonder how that happened????

Jun 03, 2015 09:28 AM

Jeff Fisher

Whitefish, MT
Bob "RealMan" Timm

Minot, ND
Kathleen Daniels, Prob...

San Jose, CA
John Mosier

Prescott, AZ

John Mosier

Realty ONE Group Mountain Desert - Prescott, AZ

Prescott's Patriot Agent 928 533-8142

Is it worth it to pursue this expired listing?

Jun 03, 2015 09:33 AM

Bob Crane

Woodland Management Service / Woodland Real Estate, KW Diversified - Stevens Point, WI

Forestland Experts! 715-204-9671

I can understand the desire to only have the home open to SERIOUS buyers, of course as you say, this must be weighed against the lack of momentum that they are going to see in the buyers and agents.

Jun 03, 2015 09:41 AM

Bob Crane

Woodland Management Service / Woodland Real Estate, KW Diversified - Stevens Point, WI

Forestland Experts! 715-204-9671

Of course limited showings should really be balanced with additional photos, floor plans and videos.

Jun 03, 2015 09:42 AM

Kathleen Daniels, Probate & Trust Specialist

KD Realty - 408.972.1822 - San Jose, CA

Probate Real Estate Services

John, I would pursue the expired listing and have a serious conversation with the sellers. Increase/enhance their motivation with ground rules ... more flexibility, more photos, more showings. If they don't agree then you've lost nothing but a hour or so of your time.

Jun 03, 2015 10:03 AM

Bob "RealMan" Timm

Minot, ND
John Mosier

Prescott, AZ

John Mosier

Realty ONE Group Mountain Desert - Prescott, AZ

Prescott's Patriot Agent 928 533-8142

Thanks, Bob Crane. There was no balance and no photos or tour here. It appears that this Seller is not really motivated to sell.

Jun 03, 2015 10:04 AM

John Mosier

Realty ONE Group Mountain Desert - Prescott, AZ

Prescott's Patriot Agent 928 533-8142

Kathleen Daniels -- I usually put more like 3 to 4 hours into preparing for a listing appointment. It is probably worth that much time to try to get the listing. The home itself is quite impressive and really does have a lot going for it. I may do a "drive-by" in a little while.

Jun 03, 2015 10:07 AM

Chris Ann Cleland

Long and Foster Real Estate - Gainesville, VA

Associate Broker, Bristow, VA

Hiring the right listing agent is critical to getting the right advice and the best marketing.

Jun 03, 2015 10:20 AM

Bob "RealMan" Timm

Ward County Notary Services - Minot, ND

Owner of Ward Co Notary Services retired RE Broker

John Mosier I just released a Seller because he refused to listen to advice on a home we have had listed for a year.

Jun 03, 2015 11:06 AM

Myrl Jeffcoat

Sacramento, CA

Greater Sacramento Realtor - Retired

Limited showing capability coupled with only a single picture has got to put a damper on getting that home sold.

Jun 03, 2015 12:50 PM

Marte Cliff

Marte Cliff Copywriting - Priest River, ID

Your real estate writer

Do you know that it was the sellers who dictated only one photo? Perhaps it was a case of a lazy agent.

I do understand wanting the home shown to qualified buyers rather than those with no hope of purchasing, but being qualified doesn't mean they're ready to make a decision today.

I agree with Kathleen Daniels - have the conversation before you decide if this is one to pursue or forget.

Jun 03, 2015 02:56 PM

John Mosier

Realty ONE Group Mountain Desert - Prescott, AZ

Prescott's Patriot Agent 928 533-8142

Marte Cliff -- This property was listed by the Broker that has a major share of the high-end market here. She advertises heavily and usually hires a professional photographer. I believe the way this home was advertised was dictated by the Seller.

Jun 04, 2015 04:51 AM

Marte Cliff

Marte Cliff Copywriting - Priest River, ID

Your real estate writer

Which means ... the seller doesn't understand how real estate sales work? I suppose it's still worth a conversation. Sometimes people DO learn from their mistakes.

Jun 04, 2015 05:08 AM

John Mosier

Realty ONE Group Mountain Desert - Prescott, AZ

Prescott's Patriot Agent 928 533-8142

This is a marvelous home. I really do want the listing if the Seller will listen and learn and if they really do want to sell.

There will likely be a lot of contention to get the listing.

Jun 04, 2015 05:40 AM

John Mosier

Realty ONE Group Mountain Desert - Prescott, AZ

Prescott's Patriot Agent 928 533-8142

The history on this listing shows that the text was changed and all the pictures were removed within the last day or two. The listing is now back on the market. The listing Broker may have had trouble getting extension signed in time.

I believe this tactic was done in order to discourage other Agents from pursuing the listing.

Jun 04, 2015 06:09 AM

Joe Petrowsky

Mortgage Consultant, Right Trac Financial Group, Inc. NMLS # 2709 - Manchester, CT

Your Mortgage Consultant for Life

Good morning John. There is no such thing as a bad property, to me it is all about price and how it is presented. The motivation part is another story, if that is not there, it may not be worth your efforts.

Make it a great week!

Jun 07, 2015 06:51 PM

Debbie Laity

Cedaredge Land Company - Cedaredge, CO

Your Real Estate Resource for Delta County, CO

Only one picture! Don't get me started on that. I show my MLS listings to my seller clients. They have a right to see how I'm marketing the property. The sellers also must have some big ego about their home if they think it's going to sell with restrictions like they have.

Jun 08, 2015 11:33 AM

John Mosier

Realty ONE Group Mountain Desert - Prescott, AZ

Prescott's Patriot Agent 928 533-8142

Debbie Laity -- There were more pictures and a vitrual tour until the day the listing expired.

I wonder if our MLS Association knows what happened here?

I wonder if it is legal according to our MLS rules?

Jun 08, 2015 12:47 PM

Marco Giancola

Beachfront Realty - Miami Beach, FL

Realtor (305)608-1922, Miami Beach Florida

The concern for privacy seems a bit exaggerated on the part of the sellers. Can"t sell an invisible house!