Announcement of Zillow selling Active Rain was quite enthusiastically met by AR community… but was it for all the wrong reasons?
It might very well be. So many commenters were hyped not because it was great for AR, which we do not know yet, but because they strongly dislike Zillow and Trulia.
So, yes, it was a celebration of separation with Zillow. It was like a divorce, where one party did not know they even were in the relationship. I don’t think Zillow would care, but should we?
Why are we hostile towards Zillow and Trulia?
Imagine the time of wonderful carriages taking you from point A to point B. And then out of nowhere came that ugly noisy automobile.
And the proud carriage owners laughed at that ugly thing, they were so unreliable…
But this ugly thing was faster, and it won, and there were no more carriages…
You know what I mean.
If there is something out there that agents hate with passion, and general public likes more and more, what do you think will happen?
If people like cars…they stay.
The most interesting thing is that hate of Zillow is on some instinctive level, as if we have anti-Zillow gene. Why agents hate/dislike/despise Zillow?
- There valuation is not always on the money? But the valuations we use, which come with our MLS are based on similar formulas and I doubt they are any better.
- Zillow charges agents for leads. As if Realtor.com doesn’t. Do you remember Realtors.com Showcase Listing, where you had to pay $110 or $115 (I do not remember) for the privilege to have your name on your listings?
And the good thing is that you do not need to buy them. If you do not like it, do not buy. After all, you do not have to.
I had an interesting conversation with the terrific AR blogger, who is, let’s say, not a big fan of Zillow. I asked him whether he used Zillow, and he said “no”.
Folks, I use Zillow all the time. When we surf the foreclosure calendar, I need the tool like Zestimate to get the idea of prices and I need some data which is there in one place. I need it fast, so no CMA for me. And Zillow works for us perfectly.
My clients/investors trust Zillow more than me:) At least if my numbers are different from Zillow number, they get concerned and I have the explaining to do. Now I have a habit to check Zillow and know what it shows, so that I can present them my case and do all the explaining and not caught napping.
I recently listed a condo we bought for the investor, and it was when Listhub stopped feeding the listing data to Zillow. He called me and said that he could not see the listing. I assured him that it was listed and sent him the copy from our MLS.
He called me and said that he couldn’t care less about MLS. For him, if he could not see it on Zillow, it was not for sale. So, folks, you may hate it as much as you want, but my listings would go on Zillow religiously now.
I hear too often that when Zillow leaves, nobody would regret. I sure would. What if the minute you get rid of Zillow, Realtor.com start charging you more, and more, and more?
I think expectations of Zillow’s demise might be a bit premature.
I believe cars would stay…
Comments(28)