The website at FacebookForAgents.com offers a 100% free course on using Facebook Ads. The course consists of:
- 10 "How To" Videos - Takes you inside Facebook Ads and shows how to create ads.
- Bonus Video - explains how to make ads most effective for real estate lead generation)
- Step-By-Step Guide - Covers everything found in the how to video
- Cheat Sheet - Summary with advice on steps to take after the course
- Resources Guide - Links to services & articles that help to make Facebook Ads effective.
Facebook ads can offer a number of attractive benefits to real estate agents. The key benefit is they allow you to target Facebook users in your local market which can leqad to very cost effective lead generation.
The course, at FacebookAgents.com, does a nice job of taking a newbie through the process of setting up a Facebook Ad. If you haven't created a Facebook Ad before this course will help.
Here is a review of the course:
Video Series
The video series explains the different types of ads available on Facebook. It also has 2 videos (video 6 and 7) that take you inside Facebook and show you exactly how to setup an ad. Video 8 and 9 explain how to make the ads more effective.
Bonus Video
This video, called "AFTER THE CLICK", was created specifically with the real estate agent in mind. It explains that:
“Getting a prospect to successfully click on a Facebook ad is only the first step. It’s very important to consider where you are sending the traffic.
The bonus video does a good job of explaining where to send traffic from Facebook ads to make it more effective for real estate lead generation. The video shows an example of a real estate Facebook ad that is used effectively to generate real estate leads.
The purpose of the bonus video is to help:
- Convert more clicks into leads
- Lower your marketing costs
I have a lot of experience with Facebook ads. In my opinion the Bonus Video hit on several excellent points to help anybody convert more leads while keeping costs down.
Step-By-Step Guide
The guide covers all of the "How To" videos. I prefer learning with video so I watched the video first and then checked out the guide. It helped to reinforce some of the main points of the video series.
Cheat Sheet
Is a 3-4 page guide that explains what to do after the course.
Resources Guide
I liked this guide a lot. It had links to a few outstanding articles on Facebook marketing.
Summary
Outstanding (especially for those who have not setup Facebook Ads). If you do have experience with Facebook Ads then just skip down to the bonus video and check out the Cheat Sheet and Resources Guide. You'll find several things in there to help.
The course is 100% free. It's all about helping "Facebook Marketing For Real Estate Agents" and it can help any Agent improve their entire marketing plan.
You can get the free marketing course here: FacebookForAgents.com
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