Has it happened to you yet? Did someone on yelp, zillow or Facebook write a review saying you suck? I am fortunate that while I can't say I have all "5 star" reviews I don't have a random stranger saying really dreadful things about me personally or my service.
It has happened to a number of my friends and I guess it's really just a matter of time until it happens to any of us. And of course there is always the possibility of a client actually having a bad experience and thinking that somehow their agent, their lender, their inspector or anyone but them is to blame.
What to do when, if, it happens to you or me? Well if you have the opportunity to respond I suggested "keep it professional" be at the top of your list and mind. Today I happened across where it happened and the person who had the bad review immediately jumped to name calling and invited his "friends" to come pile on. I have thought about what I would do and I've seen a couple of my friends handle it very professionally.
If you truly never had a interaction with the person and it's totally fake then ask the person to please contact you to discuss in your reply. Explain that you can find no records of their contacting your company or you. Even then my personal opinion is to be apologetic. "I'm sorry you feel you had this experience with my firm or me, I can't find a record of your contacting us, please call to discuss".
If you found a review of an agent that was bad and that agent returned fire by name calling and swearing would your hire them? Refer to them? I wouldn't.
How would you handle it?
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