14 Tips Toward A Successful Open House
In light of the present market and the challenges to sell that Short Sale, REO, or Normal Sale, following these 15 tips for a successful open house might just be the answer. As we all know in this business real estate is determined by the three greatest rules, LOCATION, LOCATION, LOCATION. Just as location is the key to a quick and easy sale, so is the right open house.
Listed below are some easy points to remember when you host your diamond in the rough.
- Advertise or feature the most attractive home in a very desirable area.
- Street appeal is a big factor; choose it over the average site.
- Draw from the strength of the community or neighbors.
- Draw from the pool of homes in the upper price points.
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Make sure your signage is properly located and easy to see.
- Make sure the property is staged or properly furnished.
- Make sure the landscaping is trimmed and grass is cut.
- Send out invitations to at least 25 people in advance.
- Keep your feature sheets as simple as possible, with your name & picture.
- Play soft music in the background.
- Make sure lights are on in appropriate areas.
- Place a guest book with your business cards at the entrance.
- Don’t be a tree and employ an assistant if necessary.
- Make sure you follow-up with any interest quickly.
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