Ask an Ambassador: does being all business on ActiveRain work?

Once the fact that you are a Real Estate agent is out, what else are you after that? It is relevant to know who people are...

Being active in the Rain will get you business. People will read your blogs.

I'm not sure that the diversity in posts and articles would be the main reason that a potential client (or referral partner) would choose me over another LO, Tammy Lankford,  but I do think it could be the deciding factor.  The factor that tips the decision in my favor, amongst many. Even if only in an intangible way.  

As Jerry Newman points out above, it gives some insight into who we are and what the experience of working with us may be.  That insight on top of the expertise and knowledge is beneficial to our client, but certainly in our marketing efforts as well ...

Gene

Tammy, My mix tilts very heavily to the business info and less and less over time to the personal or the community.  I used to, but as I cut back the number of posts per week, the focus went towards those that I felt are most likely to get be found and the phone to ring.  I think those other posts definitely have their place, just my personal choice to make them less of a priority.  Bill

I get in a rut of just business on AR, and I do more FB personal stuff

Hi Tammy - I completely agree. If we're having fun and doing interesting stuff, that's going to be a lot more appealing, especially to ourselves.

Great ideas for a variety of posts, Tammy Lankford,   Variety is the spice of life.  

Tammy, people are looking for a person not a robot. The more people learn about who we are the more likely they are to call us.  

Last week was the first week in YEARS that none of my posts were market reports.  It sure felt good.  I am trying to wean myself and become more human...

HI Tammy- well done.  Let's face it, we want to do business with people we feel connected to.  And, the way we do that is by letting readers see the "person" in us. 

I believe that all business is not always a good thing.  I want people to get to know me and find that they can trust me!

Tammy-- thanks for your advice and your insights.  Much appreciated!

I agree with you Tammy.  Everyone knows we deal with real estate.  Sharing other experiences helps people relate to us as a knowledgeable well rounded part of the community.

Tammy, when prospective buyers perceive that we are the expert in our city or town, then they tend to ask for our services. Thanks for a great post and congrats on the feature.

Tammy, this is about what I like to call the well-balanced blog.  And I agree with you.  A blog that shows your human side is probably going to work better than something that is all work and no play at all.  All play, on the other hand, isn't great.

Variety is the spice of life, baby!  I totally agree - the listings are nice to see but, it's also nice to see who is behind them.

Variety is indeed a great key, like Debe Maxwell indicates above.  Frankly, I would get bored of writting all business.  

Good advice Tammy and a variety is the way to go when one has time to spend creating those localism posts. Sometimes I am lucky to just get out the market reports that my home buying followers seem to enjoy.

Tammy, I completely agree with what you said in your post. When you write about non real estate topics you give the reader the ability to get to know the type of person you are and what are your values. Numerous market reports are just that. Many folks in my market have told me they have no interest in RE topics as that is my job! 

The non-business posts allow people to see who/how the writer agent thinks and sees the world.

That's as important as "numbers".