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The Importance of Maintaining Your Credibility!

By
Services for Real Estate Pros with Napa Consultants DRE00893924

There was a time when all real estate agents regardless of niches were the guardians of the listings. The big book of listings was open only to those who listed or sold real estate. Since then, the tables have been turned, and that information is available to everyone online.

 

Today, your value as brokers/agents has become one of interpreting the data of the marketplace using actual current facts, which will bolster your credibility as a trustworthy professional.

 

When putting together a Comparative Market Analysis, you are presenting the facts of what sold in the surrounding area. It is these facts that help you determine the selling price of the home. These facts are objective and real.

 

When a potential seller says to you, “agent in company X said my home is worth so much more than your estimate,” my price is based on current facts. You no doubt would ask them, ”Show me, the facts, this agent used to determine the price, maybe I missed something.”  

 

Here is an example that inspired this blog post. This Wednesday, we read an article in the Wall Street Journal updating last year's article on February 8th, 2017, titled “Storms Bring Relief to Drought-Stricken California, but Santa Barbara Misses Out.” This article is based on last year’s news, when El Niño missed the Central Coast completely.

 

This year, according to the Santa Barbara Independent dated January 5th, we are at 96% of our total expected rainfall. As we write this post on 2/10/17, it has been pouring since 8 AM, and we probably are close to 100%. Note, the Independent printed this on 1/5/17, and WSJ on 2/8/17.

 

The reservoir (Lake Cachuma pictured above) mentioned in the WSJ article announced in their Lake Cachuma news report  on 2/8/17,that trout, bass, and crappie fishing has improved thanks to the rains and a father and son team won $1700 for landing an 18.2 pounds bass. The picture in the WSJ article shows a puddle, where no one could possibly want to fish.

 

Whether you are compiling a CMA, blog post or market report, make sure you are using current accurate data. Your credibility and trustworthiness are precious assets as real estate professionals.

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Comments(25)

Debbie Reynolds, C21 Platinum Properties
Platinum Properties- (931)771-9070 - Clarksville, TN
The Dedicated Clarksville TN Realtor-(931)320-6730

Yes accurate data and sources is key. I also suggest stating when a personal intepretation or opinion is renderd in the mix.

Feb 10, 2017 02:38 PM
Sondra Meyer:
EXP Realty, LLC - Corpus Christi, TX
See It. Experience It. Live It.

First off, I'm glad to see that your area is almost caught up on rainfall.   

Unfortunately, it seems like it is getting more difficult to trust the main stream media.  

You have made an excellent point about how presenting correct information directly impacts our credibility.  

I hope that you have a great weekend.  

Feb 10, 2017 03:50 PM
Dorie Dillard Austin TX
Coldwell Banker Realty ~ 512.750.6899 - Austin, TX
NW Austin ~ Canyon Creek and Spicewood/Balcones

Good evening Ron and Alexandra Seigel ,

Excellent point knowing and actually acquiring the data is only part of it. Knowing how to interpret the data is the key. An agent told my current sellers they could list their home 10% higher in the spring/summer than the fall/winter. I went back 3 years and showed them them all the data and proved this was simply not true. They listed last summer 10% higher and the house did not sell. I have their home listed now where it should be and we are getting excellent traffic with an offer coming in. The previous agents credibility was shattered when they saw the facts. They also told their friend who referred him to them.

Feb 10, 2017 03:58 PM
Ron and Alexandra Seigel
Napa Consultants - Carpinteria, CA
Luxury Real Estate Branding, Marketing & Strategy

Dorie Dillard I love your due diligence.  You can count on our referring you to anyone who wants to move your way.  This in my opinion is one the best ways to decide on an agent.  

A lot of folks spew facts because they heard them somewhere.  When I ask where, they say Google.  When I tell them that Google is a place to search, and that not all articles are reliable, that you have to check and crosscheck, they look at me and say, "That is a lot of work?"  Yes, and good research makes the difference.  My mother was a food research librarian, when she researched for the  food scientists at Nabisco they knew she had all the literature to back it up...we are firm believers of research.

Feb 10, 2017 04:59 PM
Ron and Alexandra Seigel
Napa Consultants - Carpinteria, CA
Luxury Real Estate Branding, Marketing & Strategy

Sondra Meyer: I was upset that a venerated source like WSJ would have a staffer who repurposed an old article, and continued to promote untruths.  I have no doubts that he was counting on the words, "Santa Barbara" getting tons of hits, because of its fame.  

And I do not believe anything on the media, each outlet has their agenda to sell, and I look for the agenda as the telling mark.  A

Feb 10, 2017 05:02 PM
Ed Silva, 203-206-0754
Mapleridge Realty, CT 203-206-0754 - Waterbury, CT
Central CT Real Estate Broker Serving all equally

I always let my people know that it is subjective but even with that the same data is used by all and there should seldom be more than a percent or two off from each analysis.

Feb 10, 2017 06:57 PM
Nathan Gesner
American West Realty and Management - Cody, WY
Broker / Property Manager

Good information, Ron and Alexandra Seigel . I am amazed how many times a seller asks for a market analysis, walks out, and lists with someone else. We love to watch them drop their prices and - eventually - sell for what we told them it would sell for, sometimes below what we told them! Some people don't want to hear the truth.

Feb 10, 2017 06:59 PM
Beth Bromund
Coldwell Banker Weir Manuel - Rochester, MI
REALTOR (248) 651-3500

You've clearly demonstrated why the timing of the data is so important. I'm glad to see your reservoir is filled!

Feb 10, 2017 08:02 PM
Noah Seidenberg
Coldwell Banker - Evanston, IL
Chicagoland and Suburbs (800) 858-7917

This is a very heavy and serious topic Ron and Alexandra. Pretty much all we have is our credibility to people who do not know us personally and are considering using our services.

Feb 10, 2017 09:13 PM
Ron and Alexandra Seigel
Napa Consultants - Carpinteria, CA
Luxury Real Estate Branding, Marketing & Strategy

Beth Bromund it is not at an ideal level, but fishing is happening.  We have had a lot of rain between last night and this evening.  A

Feb 10, 2017 09:37 PM
Ron and Alexandra Seigel
Napa Consultants - Carpinteria, CA
Luxury Real Estate Branding, Marketing & Strategy

Noah Seidenberg we had several discussions on this subject this week at a project we are working on.  Facts are facts, and some want a listing so bad, they are willing to "bend" the facts to do that.  A

Feb 10, 2017 09:39 PM
James Dray
Fathom Realty - Bentonville, AR

Good morning A.  IMHO if the data is over 1 week old it is not current. 

Feb 11, 2017 03:26 AM
Michael Jacobs
Pasadena, CA
Pasadena And Southern California 818.516.4393

Hi Alexandra and Ron -- it's a variation of the line from the movie Jerry Maguire. but instead of "show me the money" it's show me the facts.   Maybe I missed something is a good segue.   Mistakes can happen and so do fish stories.   Credibility matters.  A lot.  

Feb 11, 2017 06:33 AM
Roy Kelley
Retired - Gaithersburg, MD

This is excellent advice to share. Many news reports are based on outdated information,

Feb 11, 2017 07:30 AM
Gene Mundt, IL/WI Mortgage Originator - FHA/VA/Conv/Jumbo/Portfolio/Refi
NMLS #216987, IL Lic. 031.0006220, WI Licensed. APMC NMLS #175656 - New Lenox, IL
708.921.6331 - 40+ yrs experience

I find that typically the same information or facts/details are available to all of us, Ron and Alexandra Seigel ... but what is done with all of it is where the differences shake out.  

There are a host of reasons for that, I think.  Some simply don't grasp how all the info relates .. laziness ... short-sightedness, inability to interpret, and more.  Finding a professional that is willing to dig for the facts, then gains a deep understanding of them, and the willingness to work with them ... now THAT is key.

As usual, a thought-provoking post and topic ...

 

                                            FEATURED IN BANANATUDE!

 

 

Gene

Feb 11, 2017 08:04 AM
Nina Hollander, Broker
Coldwell Banker Realty - Charlotte, NC
Your Greater Charlotte Realtor

HI Alexandra and Ron... I can't tell you how often I've spoken with a homeowner whose home failed to sell and asked what their previous agent used to justify an asking price.... and it turns out the asking price was a PFA (pulled from air). 

Feb 11, 2017 08:07 AM
Anna "Banana" Kruchten
HomeSmart Real Estate - Phoenix, AZ
602-380-4886

Credibility is so incredibly important and always has been. So many times over the years I've worked with sellers that were given ridiculous so called 'facts' that were so off base and they called me to get the real story and to get the home sold.  I don't get why anybody would feed a seller an escalated list price just to get a listing. Total waste of time, energy and money for all parties.  The point it to sell the home, not just list it.

Feb 11, 2017 12:31 PM
Sheila Anderson
Referral Group Incorporated - East Brunswick, NJ
The Real Estate Whisperer Who Listens 732-715-1133

Good evening Ron and Alexandra. You have done an excellent job with this. And it's based on what?

Feb 11, 2017 03:13 PM
Debb Janes
Nature As Neighbors - Camas, WA
Put My Love of Nature At Work for You

Glad I found this one, Alexandra. I still can't believe any writer would risk his/her reputation by not updating information for a current article.  The same goes for Real Estate agents, the facts tell the story. Period. Our sales data is a source of knowledge, and confidence. You cannot sell an over-priced house. It just doesn't happen. Sadly, the next agent likely will get it sold. 

Feb 18, 2017 04:12 PM
Ron and Alexandra Seigel
Napa Consultants - Carpinteria, CA
Luxury Real Estate Branding, Marketing & Strategy

Gene Mundt, IL/WI Mortgage Originator - FHA/VA/Conv/Jumbo/Portfolio/Refi Thank you for the feature, I apologize for the time lapse in replying.  A

Feb 18, 2017 05:21 PM
Gene Mundt, IL/WI Mortgage Originator - FHA/VA/Conv/Jumbo/Portfolio/Refi

Never a problem, Ron and Alexandra Seigel .. and hoping it just means you were very busy ...


Gene

Feb 19, 2017 12:02 PM