What Makes a Good Title Company?
PART III
Having been in the title business for 24 years, I can tell you from experience and word of mouth from clients who had a bad experience elsewhere, it boils down to one basic service...
COMMUNICATION
Anytime a client or Realtor becomes unhappy with the way a title company handled a transaction, it most likely wasn't due to a mistake or problem created by the title company, but rather the fact that no one bothered to "inform" or communicate to the client, Realtor and/or title company what happened or when it occurred. Good communication can generally eliminate 90% of all problems.
Other than doing a good job with the closing, the second key to being a good title company is:
-Please the Realtor 1st, the Client 2nd. Now that might seem to be incorrect since the client is the one paying your fee, but the Realtor is representing or looking out for the client. You have to take into consideration that a seller client is generally so elated after walking out with a nice check, they quickly forget about any problem along the way. And a buyer client will usually blame their "Realtor" for most problems. Not to mention that the Realtor "knows" the process and knows who is at fault and if the title company is at fault you can certainly expect no more referrals from that Realtor.
At West Little Rock Title, we have a small, but powerful group of well-organized closing agents and staff that know the importance of communication and we never lose site of following up on all details in a timely manner for a smooth and pleasant closing experience for our client and Realtor.
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