Using Facebook Live for Real Estate Marketing

Reblogger Brad Andersohn
Education & Training with Director of Education & Industry Outreach at eXp Realty & RE Tech Campus

Facebook "LIVE" has some folks confused and even "LOST" on how to use it for Real Estate and why? Nadine put together a nice piece here on ActiveRain that gives you a place and reason to start.

Original content by Nadine Larder BRE# 01392374

Social media is an incredible resource for Realtors®, and Facebook is one of the best. Not only can you run highly focused, targeted ads, but you can also post videos, GIFs, photographs, and more.

Using Facebook Live is another amazing marketing avenue. People love watching live video, and the video stays on Facebook even after you’re finished so people can watch it anytime.

Here are a few ways to leverage Facebook Live in your real estate marketing.

Virtual Open Houses

If you’re tired of putting time and money into open houses that get two visitors, there are other options. Facebook Live can help you reach a much larger audience in a way that is less expensive and safer.

You can use Facebook Live to give a tour of a home, highlighting all the best features. Then, you can answer questions live on the video.

Not only do you get incredible interaction and reach, but you also have a video that you can use again and again in your marketing of that listing. The live interaction and “behind-the-scenes” feel will make the video especially compelling.

A virtual open house doesn’t have to cost a fortune in video equipment and editing. Just use Facebook Live!

Live Q&A with Potential Homeowners

There are many people interested in buying a home that would love a no-pressure question and answer session. Even individuals who aren’t ready to buy right now could have insightful questions that you could answer and build your expertise.

Going live regularly will give you more of an audience, but until that happens, you can simply answer common questions you hear or things clients have asked you recently.

Once you’ve done a live video answer questions, what’s next?

The videos become incredible marketing assets that you can post on Facebook, share on your website, and more. Q&As help you build your brand, increase the know, like, and trust factors, and position yourself as an expert.

Seller Tutorials

Educating home buyers is only half of the equation. Sellers need help as well. Share Facebook Lives around a variety of issues sellers face:

  • How to prepare a home for professional photos
  • Staging tips to maximize showings
  • How pricing is set when selling a home
  • What it means for a home to be “buyer focused” (i.e., putting away their collections!)

Being an expert on both the buyer and seller side will help you get clients. Listings are the bread and butter of real estate, but buyers are essential as well!

Behind the Scenes Videos

Most people don’t understand what goes into the work of a Realtor®. Doing Facebook Lives can allow you to give others a “sneak peek” into your world. Show them your work on your print marketing, or your online outreach.  

When others see what you do, you can demonstrate that you are an expert. You fulfill people’s curiosity, which is a big hook. You also show some true reality, which helps build the know, like, and trust factors.

Don’t be shy! People want to know what Realtors® do. You can help people respect your work, which means they won’t fight you on commission. You can also show your personality, humor, and more.

Don’t Be Afraid of Facebook Live!

Being on video can be intimidating, and being live can feel terrifying. The good news is that you are in control. Facebook Lives can be as long or as short as you’d like. They can be as detailed or general as you want. You create the experience!

You might start by doing some Facebook Live videos that are set to share with “only me,” just to get comfortable. Or create a select group of friends to practice with and go live only for them. However you do it, begin experimenting. You’ll discover it’s a lot of fun, and you’ll build your business in a big way!

 

Do you use Facebook Live for real estate marketing? How do you do it? Share in the comments!

PrinterBees provides real estate marketing materials like: Just listed Postcards, Just sold postcards, Short sale postcards, real estate business cards, real estate door hangers and pretty much everything else you can think of for marketing your real estate business. Visit us online at www.PrinterBees.com.

PrinterBees on Facebook printerbees on Twitter printerbees on youtubeReal Estate Marketing By PrinterBeesGoogle

Real Estate Marketing Magazine - A PrinterBees PublicationPrinterBees also publishes the e-magazine Real Estate Marketing Magazine for Realtors® looking for current and up-to-date tips and tricks to grow their real estate businesses.  Visit Real Estate Marketing Magazine to get your free-subscription.

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Ambassador
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Harry F. D'Elia
Real Estate and Beyond, LLC - Phoenix, AZ
Investor , Mentor, GRI, Radio, CIPS, REOs, ABR

This was an excellent pick for a reblog today

Jul 18, 2017 01:43 PM #1
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Anna Banana Kruchten, CRS
Phoenix Property Shoppe - Phoenix, AZ
Arizona's Top Banana of Real Estate!

Good reblog Brad...I for one need to get on the FB live train.

Jul 18, 2017 04:58 PM #2
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Hannah Williams
Re/Max Eastern inc. - Philadelphia, PA
Expertise NE Philadelphia & Bucks 215-953-8818

Great re-blog Brad Andersohn  I totally missed this

Jul 18, 2017 08:21 PM #3
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Endre Barath, Jr.
Berkshire Hathaway HomeServices - Beverly Hills, CA
Realtor - Los Angeles Home Sales 310.486.1002

Brad nice to see you back, not a big fan of FB and not so sure I would do the great advice given:))Endre

Jul 18, 2017 11:26 PM #4
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John DL Arendsen
TAG Real Estate Sales & Investments, ON THE LEVEL General Contractor, Crest Homes Factory Built Housing Developer - Leucadia, CA
TAG Real Estate Sales & Investments Coastal Living

Great reblog Brad Andersohn I've been dancing all around Facebood zipcode marketing for promoting our ADU biz. I've reached out to FB directly for a little mentoring and leadership but to date have never heard a word from them.

I'd be interested in speaking witn someone on AR who's in the know about how to best use FB in my marketing. I've heard if used properly it's the only advertising and markditng platform I'd ever need. 

Does  NADINE LARDER provide these type of services?

Your thoughts?

Jul 19, 2017 08:51 AM #5
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Nadine Larder
www.PrinterBees.com - Dublin, CA
Real Estate Marketing Expert/PrinterBees Founder

Thank you for the reblog Brad! 

Jul 23, 2017 12:08 PM #6
Rainmaker
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Roy Kelley
Realty Group Referrals - Gaithersburg, MD
Roy and Dolores Kelley Photographs

This is an excellent selection for a reblog and great information to share.

I hope you are enjoying a most productive summer.

Aug 13, 2017 04:53 AM #7
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Brad Andersohn
Director of Education & Industry Outreach at eXp Realty & RE Tech Campus - Fairfield, CA
ActiveBrad - 707.646.1876

Thanks Roy, our summer and year have been unprecedented and most productive.

Aug 14, 2017 06:35 AM #8
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